United States Automotive Technicians’ Choice Survey, 2021

United States Automotive Technicians’ Choice Survey, 2021

The study covers the following key tool categories:
• Power tool
• Hand tool
• Handheld diagnostic tool
• Pneumatic or air tool

Qualitative areas covered as part of this research include the following:
• Quality: Relates to original equipment (OE) fit, form, and function; the closer something matches the original part, the higher the perceived quality
• Reliability: Relates to service life; a reliable product is one that is less susceptible to premature failure and has comparatively low warranty claims
• Innovation: Relates to new ideas or products and continual improvements

In addition to the above trends, tool purchase rate, purchase decision factors, dominant brand, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap have also been covered in this research deliverable.

RESEARCH SCOPE

This study covers the survey of the independent automotive aftermarket vehicle service technicians’ choice of tools. The survey was conducted using a computer-assisted telephone interview methodology in 2021. In total, 414 automotive technicians were surveyed for this research. To qualify as a respondent, an automotive technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.