Long-Term Impacts of Evolving Cloud Communications Trends on Telecom Operators
Trusted Voice and Integration Services Drive Growth for Providers in a Collaboration-First Market
Frost & Sullivan’s 2023 IT decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations’ priorities:
• Current communications and collaboration technology adoption rates and future adoption plans
• Current adoption and future demand for Microsoft Teams Phone and Microsoft Teams Phone Mobile, as well as public switched telephone
network (PSTN) enablement of Teams environments
• Preferences among available PSTN deployment options, including Direct Routing, Operator Connect, and mobile/native dialer offerings.
The overall research objective is to measure the current use and future decision-making behavior toward communications and collaboration solutions across industry verticals, customer segments, job roles and geographic regions. More specifically, this study provides analysis on adoption trends and strategic opportunities for telecommunications operators, service providers and technology vendors to grow in the Bring Your Own Carrier (BYOC) ecosystem.
Research Objectives
Research Methodology and Structure
Research Methodology
Respondent Demographics
Introduction and Industry Opportunity
Introduction
The UCaaS Disruption: The Merging of Telephony Services and Cloud Applications
The UCaaS Disruption: The Rise of UCaaS Resale Models
The Microsoft Effect and the Telecom Opportunity
Microsoft Teams Phone and Telecommunications Trends
Cloud or Mobile PBX Services Adoption
Current Cloud or Mobile PBX/UCaaS Solutions/Providers
Future Cloud or Mobile PBX/UCaaS Solutions Providers
Current and Future Enterprise Telephony/Business Call Control Environments with Microsoft Teams Phone in Use
Regional Adoption and Future Plans for Microsoft Teams Phone
Adoption and Future Plans for Microsoft Teams Phone and External PSTN Calling Among Vertical Markets
Adoption Analysis of Microsoft Teams Phone and External PSTN Calling
Preferred Methods of Connecting Microsoft Teams to the PSTN
Preferred Method of PSTN-enabling Teams Phone Analysis
Reframing Voice Services in a Collaboration-First Market
Importance of a Fully Integrated UCaaS Solution
The Collaboration-First Market
Approaches and Responsibilities for Voice Services Integration
Customer-managed Communications Infrastructure
Provider-managed SBC Services
Session Border Controller as a Service
Integrated Calling Plans
Carrier-integrated Services
Reframing Voice Services in a Collaboration-First Market
Key Findings
Key Strategic Takeaways
Appendix
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
Growth Opportunities Fuel the Growth Pipeline Engine