Strategic Analysis of Shared Mobility Market in Australia and New Zealand

Strategic Analysis of Shared Mobility Market in Australia and New Zealand


Gross Market Value to Exceed $11 Billion by 2030, Driven by Innovative Business Models and Increasing Consumer Demand

The COVID-19 pandemic has definitely brought about a lot of positive, flexible changes in the way people are moving; for instance, tourists now use P2P carsharing instead of traditional car rentals.

The car is increasingly losing its importance as a status symbol, and millennials are very comfortable using multiple mobility apps to complete their journeys. Mobility-as-a-Service now integrates ride hailing and shared mobility services. Many shared mobility operators report utilization rates reaching pre-pandemic levels.

Australia is highly urbanized, with the top 20 cities accounting for 70% of the total population. Australia and New Zealand’s (ANZ's) population growth is also higher than that of Europe or North America, with a growing young, urban population open to using shared mobility modes.

The analysis covers changing market dynamics, outlines trends impacting the market’s recovery, and provides a future-focused outlook for the various segments across the ANZ mobility industry. It also includes pandemic-adjusted forecasts until 2030 for 6 key shared mobility segments: Traditional and P2P carsharing, bike sharing, ride hailing, demand responsive Transit (DRT), and Mobility-as-a-Service (MaaS). The analytics outlines primary growth opportunities and calls to action for shared mobility industry stakeholders, from a short-to-medium-term perspective.


  • Strategic Imperatives
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • The Impact of the Top 3 Strategic Imperatives on the Shared Mobility Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Growth Opportunity Analysis
    • Scope of Analysis
    • Segmentation and Definition
    • Macroeconomic Overview: Australia and New Zealand
    • Macroeconomics Factors Influencing the Growth of Shared Mobility
    • Growth Metrics
    • Forecast Assumptions
    • ANZ Gross Market Value (GMV) and VIO Forecast
      • Table Shared Mobility: GMV and Fleet Size Forecast, ANZ, 2022–2030
    • Shared Mobility GMV Forecast by Segment
      • Table Shared Mobility: GMV Forecast, ANZ, 2022–2030
    • Shared Mobility VIO Forecast by Segment
      • Table Shared Mobility: VIO Forecast, ANZ, 2022–2030
    • ANZ GMV Overview, 2022
    • Key Competitors and Market Attractiveness, Australia, 2023
    • Key Competitors and Market Attractiveness, New Zealand, 2023
    • Forecast Analysis
    • Pricing Trends and Forecast Analysis
    • Growth Drivers
    • Growth Restraints
    • Competitive Environment
  • Growth Opportunity Analysis: Traditional Carsharing
    • Traditional Carsharing: Business Model
    • Growth Metrics
    • Traditional Carsharing: Fleet Forecast
    • Traditional Carsharing: Member Forecast
    • Traditional Carsharing: Gross Revenue Forecast
    • Traditional Carsharing: Trends
    • Traditional Carsharing: Competitive Benchmarking
    • Traditional Carsharing: Market Readiness Rating
    • Traditional Carsharing: Competitive Force Analysis
  • Growth Opportunity Analysis: Peer-to-Peer (P2P) Carsharing
    • P2P Carsharing: Business Model
    • Growth Metrics
    • P2P Carsharing: VIO Forecast
    • P2P Carsharing: Member Forecast
    • P2P Carsharing: Gross Revenue Forecast
    • P2P Carsharing Trends
    • P2P Carsharing: Competitive Benchmarking
    • P2P Carsharing: Market Readiness Rating
    • P2P Carsharing: Competitive Force Analysis
  • Growth Opportunity Analysis: Ridehailing
    • Ridehailing: Business Model
    • Growth Metrics
    • Ridehailing: VIO Forecast
    • Ridehailing: Gross Revenue Forecast
    • Ridehailing Trends
    • Ridehailing: Competitive Benchmarking
    • Ridehailing: Market Readiness Rating
    • Ridehailing: Competitive Force Analysis
  • Growth Opportunity Analysis: Bikesharing
    • Bikesharing: Business Model
    • Growth Metrics
    • Bikesharing: VIO Forecast
    • Bikesharing: Gross Market Revenue Forecast
    • Bikesharing Trends
    • Bikesharing: Competitive Benchmarking
    • Bikesharing: Market Readiness Rating
    • Bikesharing: Competitive Force Analysis
  • Growth Opportunity Analysis: Demand Responsive Transit
    • DRT: Business Model
    • Growth Metrics
    • DRT: VIO Forecast
    • DRT: Gross Market Revenue Forecast
    • DRT Trends
    • DRT: Competitive Benchmarking
    • DRT: Market Readiness Rating
    • DRT: Competitive Force Analysis
  • Growth Opportunity Analysis: MaaS
    • MaaS: Business Model
    • Growth Metrics
    • MaaS: Gross Market Revenue Forecast
    • SkedGo: Learnings from the Maas Trials in Australia
    • MaaS: Competitive Force Analysis
  • Conclusion
    • Conclusions and Future Outlook
  • Growth Opportunity Universe
    • Growth Opportunity 1: Sustainable Mobility
    • Growth Opportunity 2: Integrated Mobility
    • Growth Opportunity 3: Disruptive Technologies
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

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