Strategic Profiling of European Bus OEMs, 2024–2030

Strategic Profiling of European Bus OEMs, 2024–2030


The European Bus Market is Experiencing Transformational Growth due to the Mandate for Zero-emission Public Transportation and the Emphasis on Transport Safety

With strong public transportation demand, the bus market in Europe continues to remain resilient. Owing to increasingly stringent emission regulations, the need for cleaner and greener technologies in buses is rising. Electric and fuel cell buses are turning out to be the answer to reducing greenhouse gas emissions and improving air quality in urban areas.

This transition is fuelled by advancements in battery technology, hydrogen fuel cell systems, and other low-emission powertrains, which address the various needs of cities and their operators. Governments in Europe are promoting zero-emission buses through subsidies, low-emission zones, and stringent climate targets, which can be seen as a landmark in pursuing a more sustainable public transport future.

This study provides a comprehensive insight into major European bus OEMs through detailed profiles and their approaches to electrification, autonomy, and advanced driver assistance systems. Key metrics, forecasts, and model-wise powertrain comparisons are provided for various bus manufacturers, along with a competitive landscape. The study identifies the strategic plans of each bus OEM for stakeholders, emphasizing the importance of zero- and low-emission technologies.


  • Scope
    • Scope of Analysis
    • Product Segmentation
  • Growth Environment: Transformation in the European Bus Market
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • The Impact of the Top 3 Strategic Imperatives on the European Bus Industry
  • Ecosystem in the European Bus Market
    • Key Competitors
  • Growth Generators in the European Bus Market
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Considerations
    • Volume and Powertrain Forecast
    • MAN-OEM Profile
    • MAN-Powertrain Offerings and Strategy Index
    • MAN-Electrification and Technology Focus
    • Scania-OEM Profile
    • Scania-Powertrain Offerings and Strategy Index
    • Scania-Electrification and Technology Focus
    • Volvo Buses-OEM Profile
    • Volvo-Powertrain Offerings and Strategy Index
    • Volvo Buses-Electrification and Technology Focus
    • Iveco Bus-OEM Profile
    • Iveco-Powertrain Offerings and Strategy Index
    • Iveco Bus-Electrification and Technology Focus
    • Daimler Buses-OEM Profile
    • Daimler Buses-Powertrain Offerings and Strategy Index
    • Daimler Buses-Electrification and Technology Focus
    • Solaris Bus & Coach-OEM Profile
    • Solaris-Powertrain Offerings and Strategy Index
    • Solaris Bus & Coach-Electrification and Technology Focus
    • VDL Bus & Coach-OEM Profile
    • VDL-Powertrain Offerings and Strategy Index
    • VDL Bus & Coach-Electrification and Technology Focus
    • Caetano and Rampini-OEM Profiles
    • Caetano and Rampini-Powertrain Offerings and Strategy Index
    • Caetano and Rampini-Electrification and Technology Focus
    • Alexander Dennis Limited (ADL)-OEM Profile
    • Alexander Dennis-Powertrain Offerings and Strategy Index
    • Other Bus OEMs-Powertrain Offerings
  • Growth Opportunity Universe in the European Bus Market
    • Growth Opportunity 1: Moving Toward Low-and Zero-emission Transportation
    • Growth Opportunity 2: Identifying the Emerging Opportunity Landscape for Fuel Cell Buses for Specific Use Cases
    • Growth Opportunity 3: Expanding Revenue Opportunities for Bus Value Chain Participant Growth
  • Appendix & Next Steps
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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