Strategic Profile of Geely

Strategic Profile of Geely

This profile aims to provide a strategic overview of Geely to identify and analyze the factors that contribute to the success of the organization. Traditional original equipment manufacturers (OEMs) are actively electrifying their product line-ups, making the industry competitive and fragmented. Geely is accelerating its growth in the popular electric vehicle (EV) market by launching pure-play EV brands that cater to both the luxury and mass-market segments, introducing new EV technologies, and manufacturing key EV components. The company has formed alliances and entered into joint ventures with leading technology companies like Baidu and Foxconn to manufacture EVs and software-powered cars catering to the connected, automated, shared, and electric (CASE) trends. Geely is committed to transforming into a mobility technology company as part of its “Smart Geely” initiative to become a key market player in the changing automotive ecosystem.

This study provides an overview of Geely’s services and products and its role in the automotive industry and analyzes the strategies it has adopted for vehicle and technology manufacturing. It examines the company’s corporate structure, growth strategy, technology roadmap, and sub-brand profiles. The study also analyzes the company’s innovation and investment portfolios, which are expected to shape the future of Geely in the mobility sector. Overall, this research service seeks to:

• Take a deep dive into the company's key operational strategies with a focus on the corporate structure, corporate strategy, CASE strategies,
manufacturing strategies, and sales performance.
• Provide an overview of Geely’s product portfolio, including product planning, platform development, as well as positioning.
• Discuss the role of Geely in shared mobility, autonomous driving, connectivity, and urban air mobility.
• Explore the brands and technology groups under Geely and understand the company’s vision in the overall automotive industry and mobility
ecosystem.
• Identify the factors that will challenge and benefit Geely in the automotive industry.