Strategic Insights into the Turkey Two-wheeler (2W) Market

Strategic Insights into the Turkey Two-wheeler (2W) Market



There has been a global emergence of start-ups, especially in the electric two-wheeler (E2W) segment, during and after the COVID-19 pandemic, and Turkey is no exception. The country’s 2W industry has witnessed significant growth since 2020, with the E2W market picking up considerable momentum since 2021. The rising urban population, growing popularity of E2Ws due to increasing awareness among customers, and booming first and last-mile connectivity have increased demand for 2Ws in Turkey. In this report, Frost & Sullivan evaluates the 2W market in Turkey, which includes internal combustion engines and electric powertrains. Besides the macroeconomic overview and Pestle and Porter’s Five Forces analysis for the 2W market, the report focuses on top players, regulations, start-ups, and the investment scenario from the government’s point of view to enhance Turkey’s investment attractiveness. We also provide stakeholders with potential demand and growth opportunities to explore and capture.


Strategic Imperatives
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Turkey’s 2W Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
Scope of Analysis
2W Segmentation
Growth Drivers
Growth Restraints
Growth Environment
Takeaways
Highlights
Market Roadmap
Overall Market Attractiveness
Market Outlook
Current Trends
Snapshot of Top ICE Models
Macroeconomic Overview
Economic Overview: Turkey
PESTLE Analysis of Turkey 2W Market
Porter’s 5 Forces Analysis: Turkey 2W Market
Government Regulations
Market Snapshot
Registered Motorbikes
Unit Sales
Unit Sales by Segment
Unit Sales of E2Ws
Demand Potential
Analysis on the Prospects and Challenges
Key Market Trends
Competitive Landscape Analysis
Market Share
Comparative Benchmarking of 2W Models in Turkey
Comparative Benchmarking of 2W Models in Turkey
Honda Turkey
Mondial
Kuba Motor
Yamaha Turkey
Start-up Scenario
Key Start-ups
Key Product Insights of Start-ups
Investments and Incentives
Investment Attractiveness
Investment Incentives from the Government
Growth Opportunity Universe
Growth Opportunity 1: Shared Mobility and Last-mile Delivery Start-ups to Stimulate Sales Demand for Electric Mobility
Growth Opportunity 1: Shared Mobility and Last-mile Delivery Start-ups to Stimulate Sales Demand for Electric Mobility
Growth Opportunity 2: Battery-swapping Solutions to Accelerate the E2W Market
Growth Opportunity 2: Battery-swapping Solutions to Accelerate the E2W Market
Growth Opportunity 3: Investments in the Growing Start-up Ecosystem
Growth Opportunity 3: Investments in the Growing Start-up Ecosystem
List of Exhibits
List of Exhibits
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