Top 10 Strategic Imperatives in the Nutrition and Wellness Sector, 2024

Top 10 Strategic Imperatives in the Nutrition and Wellness Sector, 2024


The Top Transformations Impacting Future Growth Potential

Strategic imperatives are concepts that companies embrace to overcome internal and external challenges, such as economic disruptions that make it difficult to prepare a company for the future. Frost & Sullivan has identified 8 strategic imperatives, as follows:

1. Innovative Business Models
2. Customer Value Chain Compression
3. Transformative Megatrends
4. Disruptive Technologies
5. Internal Challenges
6. Competitive Intensity
7. Geopolitical Chaos
8. Industry Convergence

An understanding of these imperatives allows companies to formulate a solid, realistic vision and strategy to set long-term objectives and build a growth pipeline of innovative opportunities, leading to sustained transformational growth.

This study analyzes the nutrition and wellness industry’s top 10 strategic imperatives that impact value chain stakeholders. Frost & Sullivan experts have ranked the imperatives in terms of industry impact and described them in detail. These forces profoundly impact all participants in the nutrition and wellness ecosystem, driving the need for product innovation, revamped business models, new partnerships, and a strategic roadmap to unlock new growth opportunities.

When appropriate, the study includes reference links to other Frost & Sullivan studies for a deeper discussion of a trend. It also highlights companies to action, which are strategic ecosystem participants driving cutting-edge nutrition and wellness solutions, showcasing their contributions and potential to move the industry forward.


Strategic Imperatives
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Top Transformations Impacting Growth in the Nutrition and Wellness Sector
Top Transformations Impacting Growth in the Nutrition and Wellness Sector (continued)
Top 10 Transformations Impacting Growth in the Nutrition and Wellness Sector, 2024
Transformation 1: Global Shift to Everything Sustainable
Transformation 2: Political Instability and Trade Wars Impact Nutrition and Wellness Supply Chains
Transformation 3: Tech Start-ups are Disrupting Traditional Models
Transformation 4: Nutrition and Wellness Value Chain Participants Should Adapt to Next-generation Digital Technologies
Transformation 5: Cross-industry Integration Puts Pressure on Growth
Transformation 6: Climate Change Impacts Ingredient Sourcing and Production
Transformation 7: Personalized Nutrition Wave
Transformation 8: The Increasing Vertical Integration Will Disrupt Traditional Distribution Channels
Transformation 9: The Growing Focus on Convenience Will Drive Demand for Subscription-based Models
Transformation 10: Adapting to the Rapidly Evolving Regulatory Environment is a Key Challenge
Frost & Sullivan Analytics Perspectives
Next Steps
Benefits and Impacts of Growth Opportunities
Next Steps
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