Strategic Analysis of the ASEAN Hybrid and Electric Vehicle Market

Strategic Analysis of the ASEAN Hybrid and Electric Vehicle Market


Robust 4-wheeler Electrification Trends Driving EV Expansion in Thailand, Indonesia, Malaysia, and Vietnam

The study covers the hybrid and electric passenger vehicles market in 4 ASEAN countries: Indonesia, Malaysia, Thailand, and Vietnam. With a market overview based on 2022, the historical period of the study covers 2020–2021, while the forecast period is from 2023 to 2030.

The market overview encompasses the overall 4-wheeler passenger vehicle market, including HEVs and electric 4-wheeler passenger vehicles. The HEV and EV segments cover hybrids, plug-in hybrids, and BEVs.

The study outlines HEV and EV sales, charging stations in operation, government initiatives, and current market trends. It also outlines fuel-cell EV sales under certain circumstances, although penetration is low and mainly on demonstration. Frost & Sullivan also provides market forecast discussions and the total forecast volume of HEVs and EVs in respective countries based on industry drivers and restraints.

Most ASEAN countries featured in this study recorded significant increases in overall passenger vehicle sales in 2022 due to strong government support through incentives (e.g., subsidies, tax benefits) and infrastructure development; robust investments in EV technology advancements that improve EV performance; and growing public awareness.


  • Strategic Imperatives
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the ASEAN Hybrid and Electric Vehicle Market
    • Growth Opportunities Fuel the Growth Pipeline Engine
  • Growth Opportunity Analysis
    • Scope of Analysis
    • Segmentation
    • Distribution Outlook
    • Main Forecast Criteria
    • Key Competitors
    • Growth Drivers
    • Growth Restraints
    • Growth Metrics
    • Total Market
    • Sales Forecast
      • Table HEV and EV: Sales Forecast by Country, ASEAN, 2020-2030
    • Forecast Analysis
    • Case Study: Key Highlights of FCEV Demonstrations and Hydrogen Refueling Stations in ASEAN
    • Total HEV and EV Market: Competitive Environment
  • Hybrid and EV Market: Indonesia
    • Key Findings
    • Key Growth Metrics
    • Market Snapshot
    • Charging Infrastructure Snapshot
    • Government Initiatives
    • Market Trends
    • Sales Forecast
    • Sales Forecast Analysis
  • Hybrid and EV Market: Malaysia
    • Key Findings
    • Key Growth Metrics
    • Market Snapshot
    • Charging Infrastructure Snapshot
    • Government Initiatives
    • Market Trends
    • Sales Forecast
    • Sales Forecast Analysis
  • Hybrid and EV Market: Thailand
    • Key Findings
    • Key Growth Metrics
    • Market Snapshot
    • Charging Infrastructure Snapshot
    • Government Initiatives
    • Market Trends
    • Sales Forecast
    • Sales Forecast Analysis
  • Hybrid and EV Market: Vietnam
    • Key Findings
    • Key Growth Metrics
    • Market Snapshot
    • Charging Infrastructure Snapshot
    • Government Initiatives
    • Market Trends
    • Sales Forecast
    • Sales Forecast Analysis
  • Growth Opportunity Universe
    • Growth Opportunity 1: Acceleration of EV Adoption
    • Growth Opportunity 2: Indonesia and Thailand to Become EV Production Hubs in ASEAN
    • Growth Opportunity 3: Rising Demand for Environmentally Friendly Transportation
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

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