The State of the Cloud: Maximizing Business Success through Cloud Computing, AI, and Data in Latin America
Frost & Sullivan Cloud Survey 2023 Highlights
In Latin America, businesses increasingly adopt cloud computing, artificial intelligence, and machine learning technologies to support their strategic business growth. Despite a projected slower economic growth in 2024, digital transformation remains robust. Companies seek external partners to assist them in their journey toward full digitization. Sustainability is also gaining relevance, leading businesses to choose technologies that promote energy efficiency and emission reduction. These are among the key findings from the 2023 Frost & Sullivan Cloud User survey of Latin American businesses. The data is derived from respondents operating in the 4 largest markets in the region: Brazil, Mexico, Argentina, and Colombia.
Research Objectives and Methodology
Respondent Profile
Key Findings
Enterprise Cloud Adoption in Latin America
Overview
Business Priorities Require New Technologies
Automation, AI, and Cloud are Top Tech Investment Priorities
Surge in Cloud Users Looking for Optimization and Edge Computing
Data Security is the Foremost Cloud Challenge for Latin American Companies
Cloud Remains at the Center of Digital Transformation
Cloud in Latin America—Diminishing Momentum Yet Highly Relevant
Cloud Holds Potential for Growth in the Region
Hybrid and Multi-cloud Shape Latin America's Digital Transformation
App Performance, Operational Efficiency, and Scalability Drive Public Cloud Usage
Private Infrastructure Helps Regional Businesses Maintain Control and Meet Specific Goals
Greater Control Drives the Usage of On-premises Infrastructure
Sustainability Gains Prominence in Latin America
Sustainability Drive—Cloud Adoption's Crucial Role
Leveraging Eco-friendly Cloud for Competitive Advantage
Implementing Sustainable Practices Remains a Challenge for Latin American Companies
Latin America's Emerging Third-party Collaborations
Third-party Engagements are Increasing in Latin America
Cost Reduction is the Primary Benefit of Third-party Partnerships in Latin America
Appendix
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™