The State of the Cloud—Latin America, 2024
Highlights from the 2024 Frost & Sullivan Cloud Decision-Maker Survey
In Latin America, businesses are increasingly adopting cloud computing, artificial intelligence (AI), and machine learning technologies to support their strategic growth. Digital transformation remains strong, with the cloud solidifying its role as a cornerstone of innovation and efficiency across various industries and critical business segments in the region.
Amid economic uncertainty, enterprises are focusing on cost optimization and long-term sustainability. To address this and other data governance tasks, as well as to delve into the world of AI, companies are turning to external partners at a faster pace than the global average to accelerate their journey toward full digitization. Sustainability continues to gain importance, prompting businesses to adopt technologies that enhance energy efficiency and reduce emissions while ensuring operational scalability and future-proofing their digital strategies. These insights are among the key findings of the 2024 Frost & Sullivan Cloud User Survey of Latin American businesses.
This report analyzes data from respondents operating in the region’s four largest markets: Brazil, Mexico, Argentina, and Colombia.
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