Ride-hailing Advertising Market, North America, 2024 to 2045

Ride-hailing Advertising Market, North America, 2024 to 2045

Ride-hailing Advertising is Experiencing Transformational Growth due to the Use of AI and Advanced Display Technology

This Frost & Sullivan report examines the ride-hailing advertising industry in North America, focusing on both in-app and on-car advertising. It explores how advertising has become a significant revenue stream for ride-hailing companies, analyzing current and future trends. The ride-hailing industry has evolved its business model over the years, developing new strategies to attract drivers. The surge in digital advertising spending, coupled with advancements in data-driven targeting and display technology, has created a growing opportunity for ride-hailing advertising. Vehicles, as mobile advertising platforms, can reach significantly larger audiences than traditional outdoor advertising. This has prompted the industry to introduce on-car advertising solutions. Concurrently, ride-hailing apps have become platforms for in-app advertising, leveraging user data for targeted campaigns. This report examines these advertising segments in the ride-hailing industry, providing detailed analysis and relevant case studies for each. It examines the factors driving and restraining growth in this space and analyzes the opportunities emerging from the changes in the market for stakeholders and market players to leverage.