Passenger Vehicle Feature on Demand (FoD) Market, Global, 2024–2030

Passenger Vehicle Feature on Demand (FoD) Market, Global, 2024–2030

Convergence of Technological Advancements and Evolving Consumer Demand for Connectivity, Personalization, and Flexibility Are Driving Transformational Growth

Feature on demand (FoD) technology is emerging as a transformative trend in the passenger vehicle market due to automotive advances and changing consumer preferences. FoD allows vehicle owners to unlock and activate various features after the vehicle purchase, through either subscription fees or as a one-time payment. OEMs make various on-demand features available, such as advanced driver assistance system (ADAS), premium infotainment, enhanced navigation, and comfort functionalities. The hardware for these features is pre-installed during manufacturing, and consumers can enable them via over-the-air updates or at dealerships. As the automotive industry continues to evolve toward greater connectivity and digitalization, FoD is sure to play a crucial role in shaping the future of vehicle ownership and use.

This analysis provides revenue and active vehicle sales forecasts (from 2023 to 2030) for the passenger vehicle industry, segmented by six FoD categories: connectivity, ADAS/AD, performance, comfort and convenience, remote services, and safety and security. It also includes a list of FoD features that major OEMs offer (including premium and mass market). The analysis covers pricing trends, a forecast for each FoD segment, and the top growth opportunities in this space.