North American Electric Truck Servicing Aftermarket Competitive Benchmarking
OE Suppliers and Electrification Service Providers to Pursue Strategic Partnering and New Business Models to Ensure Greater RoI and Margin
This competitive benchmarking focuses on the growth of the electric truck market in North America and its aftermarket service opportunities. The study provides information on key OEMs and non-OEMs and their electric truck service strategies. Opportunity size is determined by forecasting the number of LD, MD, and HD trucks on the road and the average number of miles these travel on the road. The analysis covers different business models already adopted and the future strategies of the target companies. Owing to the greater push toward reducing carbon emissions from the transportation industry, the demand for electric trucks will grow in the next few years. Service and maintenance of such trucks will be key to sustaining smooth operations and the gradual replacement of ICE trucks in transportation. OEMs, suppliers, and new entrants in the electrification ecosystem are working on providing aftermarket servicing to electric trucks. The introduction of more than 15 truck models at the end of 2022 has created the requirement for an extensive service network. Remote diagnostics and on-site mobile diagnostics are popular choices along the electric truck value chain. Service providers should address the unique opportunity to target OEMs and suppliers aiming to service electric trucks. Though electric truck adoption is still nascent, truck analytics and insights will ease the transition from maintaining an ICE fleet to an electric fleet. It is vital that the personnel handling electric truck servicing be equipped with the necessary skills. As a result, electric truck OEMs, component suppliers, and service providers will have to collaboratively work to train/upskill qualified personnel and upgrade existing aftermarket service networks. Electric truck servicing will offer huge growth opportunities within remote diagnostics and prognostics. Partnerships among technology companies and service providers, to develop advanced software and systems, will open up new revenue streams and make the way for unique business models.
Strategic Imperative
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Electric Truck Servicing Aftermarket
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
Research Scope
Segmentation
Key Competitors
Growth Environment
Key Findings
OEM 4R Growth Strategy
OEM 4R Growth Strategy (continued)
Non-OEM 4R Growth Strategy
Non-OEM 4R Growth Strategy (continued)
OEM EV Business Model
Non-OEM EV Business Model
Non-OEM EV Business Model (continued)
Opportunity Assessment—Electric Truck Value Chain
Growth Opportunity Analysis
Growth Drivers
Growth Restraints
MD, HD, EV Launch Readiness of OEMs
OEM Portfolio Strategy or Focus Product Segments
OEMs, Suppliers, EV Players, and Groupings Targeted
LD, MD, HD EV Opportunities Based on Number of Assets
LD, MD, HD EV Opportunities Based on Number of Miles
LD, MD, HD EV Revenue Opportunity
LD, MD, HD EV Opportunities: OEM Revenue by LD, MD, HD
Electric Truck e-modules Requiring Servicing
OEM Business Models in EV Servicing
LD, MD, HD EV OEM Opportunities—Potential HD Repair, Certainty, Dealer Focus
LD, MD, HD EV OEM Opportunities Timeline
LD, MD, HD EV Non-OEM Opportunities—Potential HD Repair, Certainty, Dealer Focus