North American Automotive Human-Machine Interface (HMI) Growth Opportunities
Consumer interaction with in-vehicle infotainment systems started with a mere hard button and rotary dial system interface but now includes advanced features such as touch screen, voice recognition, and even gesture control. This study offers an overview of in-vehicle HMI features, such as driver display and cockpit display screens, mapping, media integration, and smartphone connectivity, among the top 5 OEMs in the premium and mass market sectors in addition to model availability and infotainment pricing. The research also provides data on the market penetration of various infotainment systems across these OEMs, followed by an evaluation of the HMI features in top OEM portfolios.
KEY ISSUES ADDRESSED
What are the growth opportunities for OEMs in the automotive HMI market?
What are the market drivers and restraints?
How are the various infotainment systems distributed across OEMs?
What is the penetration of multimedia systems for the next 6 to 7 years compared to the base year (2021)?
What is the HMI penetration of the top OEMs?
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