Malaysia Elevator and Escalator Growth Opportunities

Malaysia Elevator and Escalator Growth Opportunities

This study covers all elevator types, including machine room (MR)/machine room-less (MRL) passenger and service systems, and escalators. Elevator and escalator market revenue in this study covers the new installation (NI) business segment and excludes the service business segment. The report analyzes the elevator and escalator market in 4 major Malaysian cities only, namely Kuala Lumpur, George Town, Johor Bahru, and Melaka. Elevator and escalator end use encompasses many building types, such as education, hospitality and leisure, healthcare, industrial, office, public buildings, retail, and transportation hubs. The research does not include breakdowns by city, technologies (MR vs MRL), subsegments within NI and service, product application (passenger vs service), moving walkways, and end users.

The Malaysian elevator and escalator market revenue declined significantly in 2020 due to the pandemic. In 2021, it declined further by 1.2% due to delays in non-essential activities such as building construction. Frost & Sullivan estimates the Malaysian elevator and escalator market to achieve a CAGR of 2.9% from 2022 to 2028. Key market drivers include growth in the building base due to construction activity and improving awareness of productivity and time efficiency in multi-storied offices. The main restraints to the industry's growth are budget restrictions, financial pressure, and challenging political and socioeconomic conditions in Malaysia. Overall, Malaysia is a net import country for elevator and escalator equipment. Major players in the Malaysian elevator and escalator market are Antah Schindler, Toshiba, and EITA. Key growth opportunities in the Malaysian elevator and escalator market will focus on digital technology adoption, partnerships and customer focus, and innovative value propositions.


  • Strategic Imperatives
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the Elevator and Escalator Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine
  • Growth Opportunity Analysis
    • Scope of Analysis
    • Definition of Terminologies
    • Definition of Geographic Locations
    • Overview of the Malaysian Construction Industry
    • Overview of the Malaysian Building Construction Market
      • Table Value of Construction Work Done by Building Type, Malaysia, 2012-2021
    • Elevator and Escalator Trade Value
      • Table Trade Value of Elevator, Malaysia, 2019-2021
      • Table Trade Value of Escalator, Malaysia, 2019-2021
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Revenue Forecast and Analysis
      • Table Elevator and Escalator: Revenue Forecast, Malaysia, 2020-2028
    • Revenue Forecast and Analysis by Product Segment
      • Table Elevator and Escalator: Revenue Forecast by Product Segment, Malaysia, 2020-2028
    • Unit Forecast and Analysis by Product Segment
      • Table Elevator and Escalator: Unit Forecast by Product Segment, Malaysia, 2020-2028
    • Elevator Revenue and Unit Breakdown by NI Activities
    • Escalator Revenue and Unit Breakdown by NI Activities
    • Elevator and Escalator Sales Trends
    • Regional Outlook
    • Competitive Structure
    • Competitive Landscape Trends
    • Porter's 5 Forces
    • Supplier Capability Profile
    • Other Market Participants
  • Growth Opportunity Universe
    • Growth Opportunity 1: Digital Technology Adoption for Improved Safety and Security
    • Growth Opportunity 2: Partnerships and Customer Focus for Competitive Advantage
    • Growth Opportunity 3: Innovative Value Propositions for Differentiation and Better Customer Outreach

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