Investment Priorities for the Workplace and Video Conferencing

Investment Priorities for the Workplace and Video Conferencing


IT Buyers Reveal Hybrid Workplace Plans for 2023 and Beyond

Trends in 2023 indicate significant and steady progress on workplace transformation. Most business leaders are re-envisioning and reshaping their business culture, the physical workplace, and technology investments. This is leading to permanent shifts in the relevance of the physical office and the role of technology in the workplace.

The next phase of re-imagining hybrid work is not without complexities. As organizations globally tackle the challenges of return to office, building a modern workplace, and meeting new employee expectations, one thing is clear—hybrid work means different things to different organizations and will continue to have many variations.

Frost & Sullivan’s research team has been analyzing hybrid work practices and technologies that address the future of work. This workplace trends analysis report summarizes emerging hybrid work models, their impact on office space and meeting rooms, and their overall implications for businesses based on key IT decision-maker survey findings.

This report is complemented by additional IT decision-maker survey reports published by Frost & Sullivan in 2023.

This analysis presents findings related to workplace and video conferencing and is complemented by additional survey-based reports on unified communications-as-a-service (UCaaS), communications platform-as-a-service (CPaaS), frontline solutions, and various verticals.

Key Features

The future workplace will be shaped for each organization by three key areas:

Focus on employee experience
Office modernization and reimagined workspaces
Flexible technology transformation
Research Highlights

Frost & Sullivan’s 2023 information technology decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations’ priorities:

Top IT challenges
Current unified communications and collaboration (UCC) technology adoption rates
UCC technology investment plans
UCC technology investment drivers
Current and future support for evolving work styles
Current and future use of office real estate
Current and future UCC technology budgets
UCC technology purchasing preferences


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