Investment Priorities for the Workplace and Video Conferencing

Investment Priorities for the Workplace and Video Conferencing


IT Buyers Reveal Hybrid Workplace Plans for 2023 and Beyond

Trends in 2023 indicate significant and steady progress on workplace transformation. Most business leaders are re-envisioning and reshaping their business culture, the physical workplace, and technology investments. This is leading to permanent shifts in the relevance of the physical office and the role of technology in the workplace.

The next phase of re-imagining hybrid work is not without complexities. As organizations globally tackle the challenges of return to office, building a modern workplace, and meeting new employee expectations, one thing is clear—hybrid work means different things to different organizations and will continue to have many variations.

Frost & Sullivan’s research team has been analyzing hybrid work practices and technologies that address the future of work. This workplace trends analysis report summarizes emerging hybrid work models, their impact on office space and meeting rooms, and their overall implications for businesses based on key IT decision-maker survey findings.

This report is complemented by additional IT decision-maker survey reports published by Frost & Sullivan in 2023.

This analysis presents findings related to workplace and video conferencing and is complemented by additional survey-based reports on unified communications-as-a-service (UCaaS), communications platform-as-a-service (CPaaS), frontline solutions, and various verticals.

Key Features

The future workplace will be shaped for each organization by three key areas:

Focus on employee experience
Office modernization and reimagined workspaces
Flexible technology transformation
Research Highlights

Frost & Sullivan’s 2023 information technology decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations’ priorities:

Top IT challenges
Current unified communications and collaboration (UCC) technology adoption rates
UCC technology investment plans
UCC technology investment drivers
Current and future support for evolving work styles
Current and future use of office real estate
Current and future UCC technology budgets
UCC technology purchasing preferences


  • Research Objectives and Methodology
    • Research Objectives
    • Research Methodology
  • Introduction and Key Findings
    • Introduction
    • Key Findings
  • Workplace Transformation
    • Emergence of the Experiential Workplace
    • Hybrid Work Stabilization
    • Office Space Continues to Evolve
    • C-suite Influence Remains High While the Influence of Line-of-Business Heads is Growing
    • A Strong Focus on ESG and Sustainability
    • Key Approaches to Sustainability
  • AI Adoption and Use Cases
    • Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
    • Improving Operational Efficiency is a Key Driver for AI Investments
    • Data Concerns and Ability to Assess ROI are Key Challenges
    • AI Deployments Across Business Functions
    • Importance of AI Features in Communications and Collaboration Tools
  • Communications and Collaboration Investments
    • Increasing Investments in Communications and Collaboration Tools
    • Primary Drivers for Investments in Communications and Collaboration Solutions
    • Customers Show a Strong Preference for a Single Stack: Phone, Chat, and Meetings on a Unified Platform
    • Current State of Technology Consolidation
    • Future Plans for Technology Consolidation
  • Video Adoption
    • Ongoing Meeting Room Modernization Feeds Into Greater Video Adoption
    • Video Conferencing and Group Chat are Table Stakes
    • Migration to Cloud Video Conferencing
    • Use of Video in Contact Centers and by Frontline Workers
    • Current Video Device Adoption
    • Investment Plans for Video Devices Among Current Adopters
  • Video Conferencing Capabilities and Features
    • Technologies Used in Meeting Rooms
    • Top Selection Criteria for Room Video Conferencing Devices
    • Key Capabilities for Room Video Conferencing Devices
  • Respondent Demographics of the Annual Communications and Collaboration Survey
    • Respondent Demographics
  • Respondent Demographics of the Annual Cloud, IoT, AI, Immersive Technologies, and Metaverse Survey
    • Respondent Demographics
  • Appendix
    • Growth Opportunities Fuel the Growth Pipeline EngineTM
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
  • Next Steps
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings