Indian Air Purifier Growth Opportunities

Indian Air Purifier Growth Opportunities

Urbanization, industrialization, and the population explosion are worsening India’s air pollution crisis. These factors are prompting renewed focus on initiatives to conserve air quality and improve the quality of life. The COVID-19 pandemic has also sparked customer awareness about air pollution and the spread of airborne diseases, triggering demand for air purifiers and other solutions promoting hygiene and safety.

Demand for air purifiers is no longer limited to residential and industrial uses as the commercial market picks up adoption in the air purifier industry.

India’s air purifier industry is developing rapidly owing to improved awareness, increased adoption of smart home devices, and smart city initiatives. Despite technological developments in the industry, air purifiers have been perceived as a luxury purchase due to the high installation and maintenance costs. However, the rising competition in the air purifier market is bringing down prices. With the growing disposable income levels, air purifiers are gradually being seen as a utility product, specifically in the residential segment.

Frost and Sullivan’s analysis estimates the air purifier market to grow at a rate of 33.1% between 2022 and 2028. Manufacturers aim to provide affordable, sleek, and innovative air purifiers to grab market share. Philips, LG, Xiaomi, Sharp, Coway, and Dyson are among the top brands Indian consumers prefer. Other brands starting to gain market acceptance include Panasonic, Blueair, Eureka Forbes, Samsung, Blue Star, Honeywell, Cuckoo, and Kent.