Growth Opportunities for In-vehicle Navigation Services

Growth Opportunities for In-vehicle Navigation Services
Megatrends Including Electric and Automated Vehicles to Redefine and Transform In-vehicle Navigation Services, Demanding Ample Consumer Attention

Navigation systems are among the initial in-vehicle innovations added for consumer convenience that have evolved as more technological advancements emerge. With in-vehicle connectivity, use cases for in-vehicle navigation systems have expanded, allowing new opportunities for in-vehicle navigation services.

Frost & Sullivan has interviewed thought leaders among Tier I suppliers, technology and mapping providers, and various distinct ecosystem players to create this growth opportunities for in-vehicle navigation services insight.

The research covers the following areas:

• Evolution of in-vehicle mapping technology and road map of in-vehicle navigation services
• Overview on in-vehicle navigation market ecosystem
• Current market scenario and future outlook
• Trends and services that aid market growth
• Automotive navigation ecosystem players across mapping and Tier I suppliers
• OEM navigation services portfolio
• Services market sizing forecast

The study focuses on the European and North American automotive industry and forecasts the in-vehicle navigation services market based on in-vehicle connected navigation systems, OEM-enabled services, and the anticipated future of location-based services. The report also analyzes the top growth opportunities for OEMs, Tier I suppliers, and map providers in the automotive connected navigation industry. The research study period is 2022–2030, using a base year of 2022 for all market forecasts.


  • Strategic Imperatives
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the In-vehicle Navigation Services Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine
  • Growth Environment
    • Key Findings
    • In-vehicle Navigation Supplier Value Chain
    • In-vehicle Mapping Evolution
    • The Evolution of In-vehicle Navigation Systems and Services
    • In-vehicle Navigation Ecosystem
    • Comparative Analysis of EV Charging Vendors
    • Comparative Analysis of Real-time Traffic Information Vendors
    • In-house OEM Technology over Smartphone Mirroring
    • Case Study: General Motors (GM) Smart IVI will Challenge Apple CarPlay and Android Auto
    • Market Landscape: In-vehicle Navigation Future Outlook
    • Attributes Shaping Navigation
    • Mapping Supplier Summary
    • Tier I Supplier Summary
    • OEM Brand In-vehicle Navigation Service Overview
    • OEM Market Supplier Overview
  • In-vehicle Navigation Trends
    • Attributes Shaping Navigation
    • Industry Trends
    • HD Map Layers: In-vehicle Navigation HD Map Characteristics
    • HD Maps
    • Crowdsourced Vision for Real-time Mapping
    • Voice-based Navigation
    • AI to Enhance Mapping Technology
    • AR/XR to Enhance the Next-gen In-vehicle Motion Experience
    • Growth in Revenue with Location-based Connected Navigation
  • Growth Opportunity Analysis
    • Scope of Analysis
    • Market Segmentation
    • Key Competitors
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Current In-vehicle Navigation Services
    • Future In-vehicle Navigation Services
    • Connected Navigation Services Revenue: Forecast Assumptions
    • Navigation System Unit Shipment Forecast by Region
    • Connected Navigation System Unit Shipment Forecast by Region
    • Connected Navigation Services Revenue Forecast by Region
    • Revenue Forecast Analysis
    • Pricing Trends and Forecast Analysis
  • Mapping Supplier Profiles
    • HERE Technologies
    • TomTom
    • NavInfo
    • Google Maps
    • Mapbox
    • Mapping Supplier Summary
  • Tier I Supplier Profiles
    • Harman
    • Panasonic
    • Continental
    • Bosch
    • Tier I Supplier Summary
  • Growth Opportunity Analysis: OEM Brand Profiles
    • OEM In-vehicle Navigation Service Overview
    • OEM Market Supplier Overview
    • BMW Navigation Highlights and Navigation Connected Services
    • Ford Navigation Highlights and Navigation Connected Services
    • GMNavigation Highlights and Navigation Connected Services
    • Hyundai Navigation Highlights and Navigation Connected Services
    • Mercedes-Benz Navigation Highlights and Navigation Connected Services
    • Stellantis Navigation Highlights and Navigation Connected Services
    • Tesla Navigation Highlights and Navigation Connected Services
    • Toyota Navigation Highlights and Navigation Connected Services
    • VW Navigation Highlights and Navigation Connected Services
    • Volvo Navigation Highlights and Navigation Connected Services
  • Growth Opportunity Universe
    • Growth Opportunity 1: Location-based Services
    • Growth Opportunity 2: Partnerships
    • Growth Opportunity 3: Navigation/Mapping Players Disrupting Automotive Ecosystem
  • Appendix
    • Acronyms and Abbreviations
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

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