Top 10 Growth Opportunities in Water Utilities, 2024

Top 10 Growth Opportunities in Water Utilities, 2024


Embracing Digital Transformation to Reach Sustainability Goals

Globally, water utilities face unprecedented weather patterns, urbanization trends, and various disruptive events that affect their service quality and asset sustainability. In response, utility operators are exploring various solutions to ensure resilience and are taking major steps toward circular economy and net zero goals to ensure long-term environmental and economic sustainability.

The profound impact of digital transformation and its ability to improve sustainability and resilience have spurred utilities worldwide to invest significantly in digital solutions that will optimize their water and wastewater infrastructure.

Water utilities are relatively more open than other sectors to adopting new everything-as-a-service (XaaS) business models to help more quickly adapt to advanced technologies. XaaS business models offer added value and enable outcomes that align with customers’ sustainability goals.

The Top 10 Growth Opportunities in Water Utilities, 2024 research provides insights and strategies that solution providers can use to best leverage the key drivers that are shaping new growth areas amongst water and wastewater utilities.


Top Growth Opportunities for 2024
Strategic Imperatives
Sustainability and Circular Economy Practice
Top 10 Growth Opportunities
Growth Opportunity 1: Digital Twin and Digital Twin Lite
Growth Opportunity 2: Smart Water Metering
Growth Opportunity 3: Direct and Indirect Potable Reuse
Growth Opportunity 4: Sludge Treatment and AD for RNG and Nutrients
Growth Opportunity 5: Cybersecurity
Growth Opportunity 6: Green Hydrogen
Growth Opportunity 7: Real-time WQQM and Asset Management Platforms
Growth Opportunity 8: Smart Wastewater Networks
Growth Opportunity 9: Advanced Membrane Solutions Enabling ZLD and Resource Recovery
Growth Opportunity 10: PFAS
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