Growth Opportunities in L2+ Hands-off Assisted Driving

Growth Opportunities in L2+ Hands-off Assisted Driving

The automotive industry value chain is transitioning from the traditional pyramid form to a flat one. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies that enable hands-off driving to enhance the comfort and convenience for the driver.

Although the SAE J3016TM Levels of Driving Automation does not officially recognize Level 2+ (L2+), the automotive industry considers L2+ as an autonomous level, one that bridges the capability and requirements gap between Level 2 and Level 3 (L3) automated driving (AD).

Ecosystem players define L2+ in different ways. However, most OEMs equate L2+ with hands-off assisted driving, where the driver must monitor the driving activity and be available to take over the dynamic driving task when necessary. Higher adoption of L2+ hands-off driving will introduce and drive acceptance of automated driving technologies among consumers.

Initially, the L2 advanced driver assistance system (ADAS) market was driven by emerging OEMs offering features such as hands-off highway driving assist systems in the US market. Now, competitive intensity has compelled traditional OEMs to introduce ADAS features by offering hands-off driving in their L2+ vehicles. The L2 ADAS market is driven by premium and mass market OEMs, especially by their expensive and flagship vehicles that feature ADAS systems such as adaptive cruise control (ACC) and lane-keep assist (LKA). OEMs will likely update these offerings to L2+ hands-off assists in the three to five years.

This study of the global L2+ market highlights its technologies and competitive landscape. The study also includes analyses of the market's business models, product strategies, and growth opportunities, with forecasts from 2023 to 2030.

KEY ISSUES ADDRESSED

What is L2+? What are the reasons for introducing a new level in AD?

What are the key drivers and restraints for the L2+ market?

How do industry experts expect the L2+ market to grow? How are major OEMs responding to the trend?

What are the technology roadmaps, bill of materials, and cost of L2+ systems?

Who are the key players, and what are their solutions in the L2+ space?