Growth Opportunities in India's ADAS Market for Passenger Vehicles

Growth Opportunities in India's ADAS Market for Passenger Vehicles

The Indian passenger vehicles market is evolving with a clear shift in consumer preference from low-cost vehicles to feature-rich vehicles. These consumers now are willing to spend thousands more on comfort and convivence features. The industry is addressing this trend by offering driver assistance features to enhance safety in and outside the vehicle.

During the last decade, the passive and active safety market in India has grown rapidly, owing to regulatory mandates. Now a few mass market OEMs now have started introducing safety-critical advanced driver assistance systems (ADAS) in their flagship D or C segment vehicles. ADAS penetration is on course to increase, with competitive intensity and proposed NCAP incentivization and regulations. Competitive intensity will drive the introduction of ADAS in mass market vehicles, thus cascading the technology to lower segment vehicles. The study period is 2022–2028, with forecast from 2023 to 2028.

KEY ISSUES ADDRESSED

What influencing factors will affect the introduction of ADAS features?
What does the L0 to L2 ADAS penetration appear in the Indian market?
How does ADAS feature penetration look for L0, L1, and L2?
How does the penetration change by OEM type and vehicle segment?