Top 10 Growth Opportunities for the Global Water Utilities Market, 2025

Water utilities must improve resilience and sustainability in the face of climate change-induced weather disruptions, which have caused unprecedented levels of flooding or drought. In the last 5 years, there has been a decisive shift in policies and regulations, which now significantly focus on ensuring water security.

Water conservation and reuse have become primary focus areas of investment for water utilities. AMI-based smart water metering solutions are witnessing unprecedented demand, primarily driven by the need to reduce NRW loss and improve the conservation of available water resources. Innovative digital solutions in the water sector will improve infrastructure productivity and bridge the skills gap water utilities are facing. Private sector participation through the innovative x-as-a-service business model holds the potential to address infrastructure spending challenges.

This deliverable evaluates the top 10 growth opportunities in the water utilities market, analyzes the growth environment and enablers, and determines companies best positioned to capture these emerging opportunities.


Top Growth Opportunities for 2025
Strategic Imperatives
The 6P Framework for the Future of ESG, Sustainability, and Circular Economy: A Pathway to Net Zero
Top 10 Growth Opportunities
Growth Opportunity 1: Smart Water Metering Enabling Seamless Expansion into Holistic NRW Loss Monitoring and Management
Growth Opportunity 2: Innovative Financing and Business Models Enabling Equitable Access to Water Infrastructure
Growth Opportunity 3: Desalination’s Adoption as a Climate-proof Solution to Reduce Water Stress
Growth Opportunity 4: Smart Sewer, Stormwater, and CSO Management
Growth Opportunity 5: Cybersecurity in Water Infrastructure
Growth Opportunity 6: Digital Twins and AI/ML-based Analytic Platforms Enabling Net-zero or Carbon-neutral Water Utilities
Growth Opportunity 7: Diversified End Application of Sludge Creating New Revenue Streams
Growth Opportunity 8: PFAS and Micropollutant Destruction Solutions
Growth Opportunity 9: AI for the Workforce—Optimizing Resources and Mitigating Skill and Labor Shortages
Growth Opportunity 10: Water Reuse, a Long-term Solution to Improve Water Security
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