Growth Opportunities in the Global Tabletop Audio Conferencing Endpoints Market-Forecast to 2027
Future Growth Potential Beyond COVID-19
This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints, and the forecast of endpoint revenue and unit shipments until 2027. The report also discusses the trends, forecasts, and market shares for the TDM/IP and USB audio conferencing endpoint sub-segments. Further, the study provides recommendations for vendors in the tabletop audio conferencing endpoint market.
In 2022, the total tabletop audio conferencing endpoint market sales reached $328.4 million, registering a decline of 19.4 percent. The opportunity for the total tabletop audio conferencing endpoints market shrank in 2022 as demand for IP audio devices declined dramatically and USB audio conferencing endpoint sales slowed down. Owing to sluggish demand for TDM/IP endpoints and uncertainty about provisioning tabletop IP audio in meeting rooms among majority of businesses, the total TDM/IP endpoints segment registered a decline of 6.2 percent, reaching $120.0 million in 2022. In 2022, the total USB endpoints segment registered a steep downturn in demand of 25.4 percent, dropping to $208.3 million for the year due to market saturation.
The market’s revenue opportunity is increasingly shifting towards USB audio devices. Driven by remote working trends, there will be a slow but steady demand for personal USB audio endpoints over the forecast period. Personal USB tabletop audio device sales declined in 2022, as the sales was maximized in 2020-21 leveraging the remote working norm. Personal USB audio device demand will recover from 2024 when replacement of units and repurchases occur. The group USB audio device segment is also gaining traction in meeting rooms as a part of stand-alone audio devices and A/V kits. This segment is experiencing a slew of new product launches that range from low-price to premium endpoints. On the other hand, the IP endpoint segment is expected to see a gradual recovery on account of enterprises' return to office initiatives. However, user preference for USB wall-mount bars over IP tabletop audio devices in meeting spaces will make it difficult for IP audio conferencing endpoint sales to return to pre-COVID-19 levels.
Strategic Imperatives
Why is it Increasingly Difficult to Grow
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Tabletop Audio Conferencing Endpoint Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
Scope of Analysis
Segmentation
Market Segmentation, Definition, and Examples
Segmentation—Stand-alone Audio versus Modular A/V Kits
Key Questions this Study will Answer
Executive Summary
Key Competitors
Growth Metrics
Forecast Assumptions
Revenue and Unit Shipment Forecast
Revenue Forecast by Product
Unit Shipment Forecast by Product
Forecast Analysis
Percent Revenue Forecast by Product
Percent Unit Shipment Forecast by Product
Revenue Forecast by Region
Percent Revenue Forecast by Region
Revenue Forecast Analysis by Region
Competitive Environment
Revenue Share
Growth Opportunity Analysis—TDM/IP Endpoints
Growth Metrics
Growth Drivers
Growth Restraints
Revenue and Unit Shipment Forecast
Pricing Forecast
Revenue Forecast Analysis
Revenue Forecast Analysis (continued)
Revenue Share
Growth Opportunity Analysis—USB Endpoints
Growth Metrics
Growth Drivers
Growth Restraints
Revenue and Unit Shipment Forecast
Unit Shipment Forecast by Product
Percent Unit Shipment Forecast by Product
Pricing Forecast
Revenue Forecast Analysis
Revenue Forecast Analysis (continued)
Revenue Share
Growth Opportunity Universe
Growth Opportunity 1: Effective Pricing Strategies as Means to Combat Saturation in the Personal USB Tabletop Audio Segment
Growth Opportunity 1: Effective Pricing Strategies as Means to Combat Saturation in the Personal USB Tabletop Audio Segment (continued)
Growth Opportunity 2: Speakerphone+Dock/Hub Functionality – New Product Development to Combat Market Saturation in USB
Growth Opportunity 2: Speakerphone+Dock/Hub Functionality – New Product Development to Combat Market Saturation in USB (continued)
Growth Opportunity 3: Creative Marketing and Innovative Sales Strategies to Combat Market Saturation in USB
Growth Opportunity 3: Creative Marketing and Innovative Sales Strategies to Combat Market Saturation in USB (continued)