Growth Opportunities in the Global Security Awareness Training Industry

Growth Opportunities in the Global Security Awareness Training Industry

Cybersecurity has always posed a significant threat to regular business operations. While multiple threats have always existed, over the last couple of years, geopolitical chaos has led to a marked increase in cyber threats. As part of digital transformation (DT) and business continuity efforts, enterprises allow employees and consumers remote access to corporate systems, causing the risk surface to increase exponentially. Technological advances are insufficient to deal with cyber threats that continuously target humans. Inadvertent errors often lead to catastrophic cybersecurity incidents.

Organizations are implementing formal security training to improve employee awareness about the potential sources of risk and reduce instances where human errors cause a system breach. Ensuring all employees possess a basic understanding of potential threats and measures to take, and with some specialized training, organizations can reduce the risk. Vendors specializing in security awareness training (SAT) deliver training through online learning modules, simulations, or email campaigns. Given the pace at which new risks emerge, providers rely on podcasts, blogs, and newsletters to ensure employees receive updates about the latest market risks.

This study discusses the importance of combining technology and human elements to enhance SAT’s effectiveness. SAT market is still growing and has moved from an hour of annual training to frequent delivery of bite-sized training materials and simulations to test applicability. Vendors use chat messaging and several other formats, such as videos, SMS, and newsletters, to engage employees and change habits. Artificial intelligence (AI) and machine learning (ML) allow personalized training, making it more relatable for employees and enhancing the organization’s outcomes.

In addition to delving deeper into SAT solutions and products, key industry participants, and vertical, regional, and technology trends, this analysis explores strategic imperatives, growth environment, and growth opportunities. It highlights the latest vendor offerings, innovations, growth plans, and strategies. It offers several examples of different SAT solutions and their impact.

KEY ISSUES ADDRESSED

What are the top 3 strategic imperatives?
Which key drivers and challenges are affecting market growth?
What are the key market and vertical trends?
What are the growth opportunities that providers can leverage?