Growth Opportunities for Global Premium Two-Wheelers

Growth Opportunities for Global Premium Two-Wheelers

This global study focuses on two-wheelers (2Ws) with displacement of more than 250 cubic centimeters (cc), which are considered premium motorcycles. However, in some global regions such as North America and Europe, motorcycles beginning above 500 cc are considered premium. This study differentiates the global premium 2W market based on motorcycle category, type, and top OEM models. All key premium 2Ws are covered, including global sales by region and country with data analyzed from 2016 to 2020 and forecasts to 2025 based on available data.

The main focus of the study is to explore how premium 2Ws across the world are classified and how OEMs are able to shift their focus when expanding geographically. Apart from the premium 2W models categorized by OEM and type, the study provides a look at new and upcoming models, with comparisons made between engine displacement and price. Other areas this study covers are current and future OEM strategies, alliances formed between various OEMs, market trends, and business models.

An objective of this study is to reveal the factors transforming the global premium 2W space and how top OEMs are positioning themselves to transition toward electric solutions. In that sense, the study deep dives into a separate analysis of the top premium OEMs in the market, identifying their market share, with analysis on both displacement and pricing. Last, this study delivers a snapshot of various premium 2Ws, a look at top business models, and major growth opportunities in this space.


  • Strategic Imperatives
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • The Impact of the Top Three Strategic Imperatives on the Premium Two-wheeler (2W) Market
    • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Growth Opportunity Analysis, Global Premium 2Ws
    • Global Premium 2W Market Scope of Analysis
    • Global Market Segmentation
    • Key Competitors for Global Premium 2Ws
    • Key Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Assumptions
    • Key Questions this Study will Answer
  • Overview of Premium 2W Market
    • Positioning of Premium 2Ws
    • Global Premium 2W Historic Sales
      • Table Premium 2Ws: Unit Shipment Forecast by Region, Global, 2016–2025
    • Sales Forecast by Country, Premium 2Ws
      • Table Premium 2Ws: Unit Shipment Forecast by Country, Global, 2016–2025
    • Classification of Premium 2W in 4 Categories
    • Positioning of Premium Ice 2W OEMs
    • Classification of Premium Ice 2W Models
    • Types of Premium Motorcycles
    • Classification of Premium Ice 2Ws Based on Model
  • Global Key OEM Profiles—Premium 2Ws
    • Suzuki—Company Overview
    • Suzuki—Premium 2W Models
    • Suzuki—Current Strategy
    • Suzuki—Strategy/Future Plans
    • Yamaha—Company Overview
    • Yamaha—Premium 2W Models
    • Yamaha—Current Strategy
    • Yamaha—Strategy/Future Plans
    • Honda—Company Overview
    • Honda—Premium 2W Models
    • Honda—Current Strategy
    • Honda—Strategy/Future Plans
    • Kawasaki—Company Overview
    • Kawasaki—Premium 2W Models
    • Kawasaki—Current Strategy
    • Kawasaki—Strategy/Future Plans
    • Triumph—Company Overview
    • Triumph—Premium 2W Models
    • Triumph—Current Strategy
    • Triumph—Strategy/Future Plans
    • BMW—Company Overview
    • BMW—Premium 2W Models
    • BMW—Current Strategy
    • BMW—Strategy/Future Plans
    • Harley Davidson—Company Overview
    • Harley Davidson—Premium 2W Models
    • Harley Davidson—Current Strategy
    • Harley Davidson—Strategy/Future Plans
    • Ducati—Company Overview
    • Ducati—Premium 2W Models
    • Ducati—Current Strategy
    • Ducati—Strategy/Future Plans
    • Indian Motorcycle—Company Overview
    • Indian Motorcycle—Premium 2W Models
    • Indian Motorcycle—Current Strategy
    • Indian Motorcycle—Strategy/Future Plans
    • KTM—Company Overview
    • KTM—Premium 2W Models
    • KTM—Current Strategy
    • KTM—Strategy/Future Plans
    • Royal Enfield—Company Overview
    • Royal Enfield—Premium 2W Models
    • Royal Enfield—Current Strategy
    • Royal Enfield—Strategy/Future Plans
  • Premium 2Ws—Industry Alliances
    • Industry Alliances
  • Premium 2Ws—Business Models
    • Leasing and Subscription—An Affordable Business Model
    • Evolving Premium 2W OEM Solutions
  • Premium 2W Market Trends
    • Trend 1—Connected Technology: Powering 2Ws
    • Trend 2—Connected Technology: OEM Telematics Capabilities
    • Trend 3—Advanced Rider Assistance System (ARAS)
    • Trend 4—Market Penetration and Growth: Millennials and Gen Z
    • Trend 5—Digitalization: A Way Forward
    • Trend 6—Changing Dynamics of Vehicle Purchase: Customer Preferences and Perceptions
    • Trend 7—Self-balancing Technology in Premium 2Ws
    • Trend 8—Premium Smart Helmets
    • Trend 9—Advancements in Motorcycle Hardware
    • Trend 10—Synthetic Fuels to Power Premium Motorcycles
    • Trend 11—Online Motorcycle Customization
  • Growth Opportunity Universe, Global Premium 2W Market
    • Growth Opportunity 1—Connected Technology for Safer Riding Experience
    • Growth Opportunity 2—Expansion of Premium 2W Market
    • Growth Opportunity 3—Promoting Young and Junior Riders
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

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