Frost & Sullivan's 2024 ASEAN Automotive Growth Outlook

Frost & Sullivan's 2024 ASEAN Automotive Growth Outlook


Electrification Presents Attractive Growth Opportunities

This analysis assesses the automotive industry in Association of Southeast Asian Nations (ASEAN) countries and focuses on the 5 main markets (Indonesia, Malaysia, the Philippines, Thailand, and Vietnam). The project covers PVs and pickups. Pickups are the most used and popular CVs in various geographies and industries, including agriculture, in the region.

ASEAN-developed automotive production bases and active production countries are Indonesia, Malaysia, Thailand, and Vietnam. The region is home to assembly plants of foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam. As an emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to rapidly grow and will accelerate PV sales and ownership. However, the automotive industry faces challenges because of geopolitical conflicts and supply chain disruptions that are causing chip shortages and delivery delays.

The leading position of Japanese brands are being challenged by Chinese and South Korean OEMs that are making significant progress into the region and reshaping the competitive landscape. With the acceleration of electric vehicle (EV) demand globally, the region is transitioning toward electrification of mobility and recognizes EVs as a key component in realizing a sustainable future.

The study outlines the size of respective automotive markets, provides historical data from 2022 and a forecast for 2024, explains industry highlights from 2023, and describes market trends for 2024.


  • Strategic Imperatives
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 88
    • The Impact of the Top 3 Strategic Imperatives on the ASEAN Automotive Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine ne
  • Growth Environment
    • ASEAN Overview
    • Automotive Sales by Country
    • Findings-A Recap of 2023
    • Findings-Top 5 Predictions for 2024
    • Notable Regulations and Mandates-A Snapshot
    • Vehicle Sales Forecast for Selected Countries
    • Sales Trend
    • Market Share Analysis
  • 2023 Global Economic Outlook
    • Top 10 Trends for 2024
    • Top 10 Growth Opportunities
    • Global GDP Growth
    • Inflation and Interest Rates
    • Currency Trajectory
    • Oil Market
    • Labor Market
    • Critical Mineral Supplies
    • North America
    • Western Europe
    • Middle East
    • Asia-Pacific
    • List of Countries
  • Research Scope, Segmentation, and Definition
    • Research Scope
    • Market Segmentation and Definition
    • Scope of Analysis
  • Trends
    • Top Trends Driving the ASEAN PV Industry
    • Trend 1-Indonesia and Thailand to Become Pivotal Production Hubs
    • Trend 2-Increased Adoption of EVs in Key Countries
    • Trend 3-Key ASEAN Countries To Promote Transport Electrification
  • Indonesia Analysis
    • Industry Analysis-Indonesia
    • Vendor Analysis-Indonesia
  • Malaysia Analysis
    • Industry Analysis-Malaysia
    • Vendor Analysis-Malaysia
  • Philippines Analysis
    • Industry Analysis-Philippines
    • Vendor Analysis-Philippines
  • Thailand Analysis
    • Industry Analysis-Thailand
    • Vendor Analysis-Thailand
  • Vietnam Analysis
    • Industry Analysis-Vietnam
    • Vendor Analysis-Vietnam
  • Growth Opportunity Universe
    • Growth Opportunity 1-Changing Consumer Behavior
    • Growth Opportunity 2-Societal Concerns Over Climate Change to Accelerate EV Adoption and the EV Ecosystem
    • Growth Opportunity 3-Thailand and Indonesia to Become the Next Favorable Countries For Foreign Investors
  • Conclusions
    • Conclusions and Future Outlook
  • Appendix
    • Abbreviation List
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

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