Frost Radar™: Mixed Reality Tools for Automotive Manufacturing, 2023

Frost Radar™: Mixed Reality Tools for Automotive Manufacturing, 2023

With companies increasingly digitalizing automotive manufacturing processes, mixed reality (MR) tools are gaining significance for improving design and prototyping, streamlining assembly processes, enhancing quality control, reducing downtime, and increasing safety. In addition to these benefits, MR holds the potential to transform the automotive manufacturing industry by strengthening collaboration between different departments, reducing the need for paper manuals, making training more engaging, and improving customer service. The MR offerings for automotive customers include virtual reality (VR) and augmented reality (AR) technologies as well. As companies continue to develop these offerings and make them more affordable, the automotive manufacturing space will see more innovative and transformative applications for MR.

This Frost Radar™ highlights market participants supplying MR/AR/VR solutions to support the manufacturing processes of OEMs and tier-level component suppliers in the automotive industry. It features a mix of start-ups and established players, namely Actimage, Altoura, Engage XR, Hexagon, Hololight, Varjo, and Autodesk. Some of these companies provide MR software solutions running on standard MR hardware, such as Microsoft’s HoloLens, while others provide both specialized hardware and software to enable extended reality (XR) experiences. Most of them have partnered with Microsoft and Unity to create their MR offerings.

Increased adoption of transformative technologies, such as digital twins, simulation, and modeling, is accompanied by demand for immersive technology tools to maximize customer benefits. Also, automotive industry megatrends, such as the adoption of CASE vehicles, and various digital transformations in manufacturing, such as virtual design, prototyping, and virtual workspaces, are driving demand for MR tools.

Using the Innovation and Growth Indices, this Frost Radar™ analyzes critical success factors for MR tools that are driving the adoption of these solutions across the entire automotive value chain, with significant focus on manufacturing.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.