Frost Radar™: Enterprise Video Platforms, 2023

Frost Radar™: Enterprise Video Platforms, 2023

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. Primary and secondary analyses span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and opportunities. Research and analysis are the foundation of Frost Radars, a robust analytical tool that benchmarks companies’ innovation focus and growth performance in each market. This dynamic solution offers frequent ratings and positioning of companies agitating, contending, or revolutionizing the industry. In a field of hundreds of companies providing enterprise video solutions, Frost & Sullivan independently plotted 14 growth and innovation leaders in this Frost Radar™ analysis.

The Frost Radar™ for the global enterprise video platforms (EVP) market assesses providers offering comprehensive video solutions that enable organizations to create, manage, deliver, and store on-demand and live video content within business environments. While the market is experiencing a fast expansion of use cases, the main uses of enterprise video include virtual events, webinars, training, internal and external communications, and marketing/sales campaigns. The study excludes other means of delivering video content, such as social media services (e.g., Instagram and TikTok), social streaming platforms (e.g., Twitch and YouTube), and cloud meetings and team collaboration services (e.g., Zoom and Microsoft Teams).

This Frost Radar™ offers a perspective on key industry trends as well as an assessment of 14 growth and innovation leaders. It plots the selected EVP providers based on 10 growth and innovation criteria comprising qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is EVP revenue through the sale of licenses for enterprise video services and products.

The inclusion criteria for EVPs include:
-Functionalities for creating, managing, and delivering video content internally and externally
-Functionalities for live broadcasts and on-demand video content production
-Functionalities for hosting virtual events, conferences, and webinars
-Functionalities for storing and organizing recorded video files
-Functionalities for safeguarding proprietary videos
-Integration with third-party applications
-Annual EVP revenues of at least $13 million in 2022
-Commercial presence in the EVP market for at least 3 years