Frost Radar™: Digital Experience Platforms, 2024

Frost Radar™: Digital Experience Platforms, 2024

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

The Frost Radar™ for the digital experience platform (DXP) market analyzes providers offering software solutions that allow organizations to plan, distribute, manage, measure, and optimize omnichannel customer interactions through a set of tools. It plots 12 selected providers based on 10 growth and innovation criteria comprising quantitative and qualitative factors.

The vertical Growth Index is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective sales and marketing strategies. For growth performance and track record, Frost & Sullivan analysts considered each company’s year-end revenue for 2020, 2021, 2022, and 2023. Those metrics were added to three additional qualitative metrics—growth pipeline, vision and strategy, and sales and marketing—to determine the positioning of each company on the Growth Index.

The horizontal Innovation Index is a measure of a company’s ability to develop products/features/services/solutions (with a clear understanding of disruptive megatrends) that are globally applicable, able to evolve and expand to serve multiple markets, and aligned to customers’ changing needs.

The inclusion criteria for DXP providers are content management and content delivery capabilities, support for omnichannel experiences, personalization functionalities, integration with third-party applications, the ability to support customers internationally, and annual revenue exceeding $40 million in CY2023.

Frost & Sullivan analyzes several companies in an industry. Those selected for further analysis based on their distinguished performance are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company included in this report, assessing their strengths and the growth opportunities that best fit those strengths.