Frost Radar™: Commercial Extended Reality Hardware, 2023

Frost Radar™: Commercial Extended Reality Hardware, 2023

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry.

The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes vendors offering immersive endpoints, such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) headsets and glasses that blend the real world and the digital world for multiple commercial purposes, including work communications and collaboration, enterprise training and education, marketing, healthcare, manufacturing, and construction.

This market analysis provides a perspective on key market trends as well as an assessment of 12 growth and innovation leaders in the commercial XR hardware market. The Frost Radar™ plots the selected providers based on 10 growth and innovation criteria, comprising quantitative and qualitative factors.

The vertical axis displays the company’s Growth Index (GI). This index is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective sales and marketing strategies. For growth performance and track record, the Frost Radar™ for the global commercial XR hardware market will consider the traction and evolution of the shipment of commercial-first XR device units by the end of each of the following years: 2019, 2020, 2021, and 2022. These metrics will also be added to three other qualitative metrics—growth pipeline, vision and strategy, and sales and marketing—to determine the positioning of each company on the vertical axis.

The horizontal axis plots the company on the Innovation Index (II). This index is a measure of a company’s ability to develop products/features/services/solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, able to evolve and expand to serve multiple markets, and aligned to customers’ changing needs.

The inclusion criteria for commercial XR hardware vendors include the following:

• General commercial availability of the solution (no beta solutions)
• Proven track record of applied use cases
• A commercial-first target audience
• If serving both commercial and personal use cases, device has at least 80% commercial deployment
• A minimum requirement of performance and technical capabilities
• Revenues of at least $1 million in CY2022
• Internationally available for purchase