Frost Radar™: City-level Macroeconomic and Investment Opportunities, 2024

Frost Radar™: City-level Macroeconomic and Investment Opportunities, 2024

Dubai, Kuala Lumpur, and Mumbai are Frontrunners in Emerging Markets Driven by Focus on Competitiveness, Pro-business Policies, and Skills Development

Venturing into emerging markets is imperative for businesses seeking to capitalize on opportunities such as capturing market share, leveraging lower operating costs, diversifying supply chains, accessing young talent, expanding into strategic hubs, and driving innovation by addressing local needs.

In light of the future growth potential identified in emerging market countries, it is essential to conduct a deeper analysis of cities within these key markets that demonstrate strong future prospects. The Frost Radar framework takes a holistic approach to assessing city competitiveness by evaluating a broad set of parameters categorized under Growth (G) and Innovation (I), offering a systematic, data-driven methodology for global CEOs and investors to select optimal locations for expanding their global footprint. The selection of cities for the index is based on a comprehensive macro-to-micro approach, narrowing down to 25 viable cities from a universe of emerging market cities, based on overall country potential and city GDP levels. The Frost Radar plots the 10 cities that emerge as global emerging market frontrunner cities out of the selected 25.

This macroeconomic thought leadership provides a snapshot of leading cities in emerging markets. Decision-makers and businesses can leverage insights into city-specific policy levers, growth drivers, innovation ecosystems, best practices, and growth opportunities that will gain prominence due to structural shifts across sectors in the long term.