The Evolving Landscape of the Internet of Things: Stability, Shifts, and Diverse Pathways

Frost & Sullivan's annual survey, now in its fourth year, offers critical insights into the perceptions and behaviors of IT and business decision-makers as they navigate the rapidly evolving landscape of cloud technologies and Internet of Things (IoT) applications. Since 2020, Frost & Sullivan has conducted an annual survey targeting IT and business decision-makers to gauge their perceptions, decisions, and purchasing behaviors. The 2024 survey includes a set of IoT-specific questions that allow for comparisons of responses over time. The primary goal of the survey is to understand the evolving organizational priorities of respondents and how cloud-related technologies assist them in achieving their business objectives.

The results of the survey shed light on the decision-making processes in enterprises, highlighting the following:
• The decision-makers that drive the adoption of digital solutions
• The ways in which enterprises prioritize challenges and set their objectives
• The benefits experienced across different regions and industries
• The infrastructure options that enterprises are currently using and those they plan to implement
• The key IoT applications being utilized across verticals
• A ranking of spending on various components
• Expectations for future growth


  • Research Objectives and Methodology
    • Respondent Profile
  • Decision-makers and Objectives
    • IT Department and Line of Business Officers Drive Decisions
    • Revenue Growth and CX Improvement the Top Business Objectives
  • IoT Adoption and Challenges
    • Businesses Prefer Small Projects
    • The Tactical IoT Challenges Persist
  • Benefits of IoT Implementation
    • `Employee Safety' and `Automate Manual Processes' as Top IoT Benefits
    • Regional Similarities and Differences in Benefits Experienced
      • Table Benefits of IoT Implementation by Region, 2024
    • Industry Similarities and Differences in Benefits Experienced
      • Table Benefits of IoT Implementation by Industry, 2024
  • Connectivity and Data
    • Regional Differences in Wireless Connectivity
    • Growth in Data Volume Remains Stagnant
  • Regional Similarities and Industry Outliers by Application
    • Regional Differences in Application
    • Heavy Usage Outliers
  • IoT Infrastructure
    • IoT Security Prevails in IoT Infrastructure
    • AI Gains Traction in IoT Infrastructure
  • Spending and Business Expectations
    • Positive Investment Expectations in 2025
  • The Last Word
    • Key Findings
  • Appendix
    • Growth Opportunities Fuel the Growth Pipeline Engine
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
  • Next Steps
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings