Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud.

This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points.

The results provide a look into enterprise decision processes, including:
• How do organizations use or plan to use immersive technologies and the metaverse?
• What are organizations’ main concerns and interests when implementing these technologies?
• What criteria do organizations consider for choosing metaverse and immersive tech solutions?

The vast majority of IT decision-makers with knowledge of the metaverse and immersive services (93% to 94%) show interest in virtual reality, augmented reality, and mixed reality. Nine out of 10 believe that the metaverse holds some or significant business value for their organizations.