Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud.

This report leverages the information collected on Frost & Sullivan’s 2023 IT Decision Makers Survey to analyze the perception and current use of immersive technologies and the metaverse in multiple businesses from different industries and regions. The study examines how respondents assess these evolving technologies on various characteristics to gain insights into business priorities and determine meaningful differentiation points.

The results provide a glimpse of enterprise decision processes, including:

How do organizations use or plan to use immersive technologies and the metaverse?

What are organizations’ main concerns and interests in implementing these technologies?

A majority of the IT decision-makers with knowledge of the metaverse and immersive services (93%–96%) show interest in virtual reality (VR), augmented reality (AR), and mixed reality (MR). On the other hand, 3 out of 4 believe the metaverse holds some or significant business value for their organizations.