European and North American Mobility-as-a-Service Growth Opportunitie

European and North American Mobility-as-a-Service Growth Opportunitie

Open Data Policies, Data Sharing, Public-Private Partnerships, and Government Pushes Vital for Success

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens’ needs, ensure integrated and efficient transportation systems, and comply with global environmental goals. Sustainable mobility can solve the challenges of rapid urbanization and increased congestion.

Mobility-as-a-service (MaaS) consolidates various transport modes from different providers into a single app that handles all travel matters (e.g., travel planning and payments). In the future, it will include other value-added services. MaaS emerged as a stand-alone business-to-customer (B2C) solution for users, and local and regional governments are registering widespread interest in and adoption of MaaS platforms. This is an opportunity for MaaS providers to offer the necessary tools, data, and technology to optimize mobility networks. The MaaS market is still in the nascent phase, with evolving business and revenue models.

Other topics covered include:
• the addressable market for MaaS operators and value pool by the end of 2030;
• mobility ecosystem stakeholders and the ecosystem’s expected evolution;
• implementation models and projected success levels; and
• market trends in the short, medium, and long terms.