Electric Two-Wheeler Market, India, 2024–2030

Electric Two-Wheeler Market, India, 2024–2030


A Confluence of Factors Is Driving Transformational Growth by Addressing Challenges Related to Affordability, Infrastructure, and Consumer Awareness

The Indian electric two-wheeler (e2W) market has witnessed phenomenal growth over the past five years. Government policy initiatives including subsidies and tax breaks on e2Ws have incentivized purchases. However, with recent policy changes there has been a slowdown in the market, but the government aims to cultivate a self-sustaining EV ecosystem, with cost reductions leading to less reliance on subsidies, also creating a long-term opportunity for investors who can capitalize on advancements and growing demand.

Established two-wheeler OEMs have become competition for the new e2W entrants, creating a dynamic market with a wider range of choices and potentially faster technological advancements.

While Indian EV charging infrastructure continues to develop, the government and private players are investing in expansion of charging networks, with a focus on creating a robust ecosystem for E2Ws in the country.

This study analyzes the Indian e2W market, considering essential players attracting investments, the main business models, the impact of changes in government policies, shifts in market share over the past few years and the reasons behind them, stakeholder strategies, and growth opportunities.


  • Transformation
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • The Impact of the Top 3 Strategic Imperatives on the Indian Electric Two-Wheeler (e2W) Industry
  • Ecosystem
    • Scope of Analysis
    • e2W Segmentation and Definition
    • Key Competitors
  • Growth Generator
    • Growth Metrics
    • Forecast Assumptions
    • Forecasting Methodology
    • Growth Drivers
    • Growth Restraints
  • Growth Environment
    • The Indian e2W Market: Key Takeaways
    • The Indian e2W Market: Snapshot
    • Roadmap of the Indian e2W Market
    • Overall Market Attractiveness for e2Ws in India
    • Market Outlook for Indian e2Ws
    • Key Parameters and Impact Analysis for e2Ws in India
    • Key Enablers of the Indian e2W Market
    • OEMs: e2W Sales Comparison
    • Customer Relevant e2W Specifications for Key Models in India
    • Comparative Analysis of Top Models from Key Players
    • India e2W Market: Displacement vs. Range
    • Top e2W OEM Based on Sales in FY 2024: Benchmarking
    • Key States' e2W Growth
    • Key e2W OEMs and Their Investments Plans
    • Key e2W OEM's Growth and Technology Matrix
    • Mapping the Features of Select e2W OEMs and Start-ups in India
    • Recent Partnerships Impacting the Market
    • Analysis on the Prospects and Challenges in the Indian e2W Market
  • India Macroeconomic Overview and Regulatory Scenario
    • Economic Overview: India
    • PESTLE Analysis of India and Its Impact on the e2W Market
    • Investment Attractiveness: India
    • India's EV Policy Roadmap
    • New Governmental EV Policy: India
    • Key Government Regulations: e2W Incentives by State
    • Swapping Stations: Key State Government Initiatives
    • EV Policy Comparison for Key States
    • EV Policy Comparison for Key States: Consumer Incentives
    • EV Policy Comparison for Key States: Industry Stakeholder (Supplier) Incentives
  • India e2W Market Overview
    • The Indian e2W Market: Overview
    • Technology Trends for e2Ws in India
    • The Indian e2W Market: Key Challenges
    • Indian e2WMarket: Comparative Analysis of TCO e2W vs. ICE
    • The Indian e2W Market: Historic Sales in Volume
    • The Indian e2W Market: Forecast Sales in Volume
  • Competitive Landscape Analysis
    • Competitive Landscape of the e2W Market in India
    • Shift in the Market Share of the e2W Market
    • Investment Strategies by Legacy 2W Brands in India
    • Impact Analysis of Foreign e2W Brands Entering India
    • The Indian e2W Market: OEM Sales
    • The Indian e2W Market: Market Share by OEM, FY 2022 and FY 2023
    • Price Impact Analysis: Subsidy Reductions on e2Ws
    • Main Participants Investing in Start-ups
    • Key Start-ups in the e2W Ecosystem in India Bagging Funding (2023-24)
  • India e2W Ecosystem
    • Business Model Canvas for the e2W Market
    • Indian e2W Market: Existing EV Charging Stations
    • The Indian e2W Market: Select Battery-Swapping Solution Players
    • The Indian e2W Market: Select Fleet Operating Business Players
    • The Indian e2W Market: Select e2W Financing Players
    • The Indian e2W Market: Select e2W Component Players
    • The Indian e2W Market: Select Battery Recycling Players
  • Strategic Focus Areas for e2W Stakeholders in 2024
    • Customer Focus Strategies
    • Retailing Strategies
    • Pricing and Incentive Strategies for e2W Market Stakeholders
    • Product Development and Differentiation Strategies
    • Exploring New Revenue Stream Strategies
  • India e2W Stakeholder: Business Models
    • e2W Sales and Service Business Models
    • Charging Infrastructure Business Models
    • e2W Fleet Operator Business Models
  • Growth Opportunity Universe
    • Growth Opportunity 1: Localization of EV Components
    • Growth Opportunity 2: Diversification for Creating New Revenue Streams
    • Growth Opportunity 3: Battery Recycling
  • Best Practices Recognition
  • Frost Radar
  • Next Steps
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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