Ecosystem Activity for Automotive Data Monetization, 2024–2030

Ecosystem Activity for Automotive Data Monetization, 2024–2030

OEMs and Solution Providers are Developing New Concepts and Approaches to Re-invent the Vehicle Data Monetization Market

In a competitive, yet fragmented market for vehicle data, partnerships with third parties can be the difference between a successful or failed strategy for original equipment manufacturers (OEMs).

Inflated expectations linked to the value of vehicle data that marked the peak hype years for data monetization are well behind the automotive industry. Now, OEMs are busy creating data platforms and access points that they own and operate, while weighing up partnerships with vehicle data marketplace, API providers, and industry associations.

At the same time, OEMs need to balance innovation with an acute focus on compliance with data privacy rules and regulations across the world.

This Frost & Sullivan analysis examines the European and North American OEMs that have publicly disclosed details of their vehicle data activity, as well as the solution providers that aim to help them achieve their aims of internal benefits and external returns on investment from data utilization.