Top Digital Trends for 2024

Top Digital Trends for 2024

Technological Convergence will Drive Transformational Growth in 2024

Frost & Sullivan anticipates 2024 to be a year of convergence of novelty and necessity, with a paradigm shift to the mainstream adoption of artificial intelligence (AI). The retail experience will be completely transformed by social commerce and metaverse developments, which will drive eCommerce. In addition, a more individualized and decentralized digital ecosystem is becoming possible with the implementation of Web 3.0.

Prescriptive analytics and behavioral digital intelligence will enable advanced data analytics for businesses, while AI-powered cyber resilience will prove to be a critical instrument to safeguard digital assets and expedite decision-making while traversing unprecedented challenges. In terms of sustainability, carbon accounting will see strong adoption as a data source for the transparency movement that guides value-based purchasing. It will drive tangible accountability that will ultimately be seen as a source of awareness for conscious investors.

In battery technology, Frost & Sullivan anticipates the development of new chemistries that will be cheaper, denser, lighter, and offer better thermal stability than lithium-ion batteries.

One of the major challenges in adopting digital trends is data privacy and security risks leading to a lack of user trust. Businesses can establish ethical data-sourcing approaches and enforce and promote regulations by offering relevant training programs for operators.

KEY ISSUES ADDRESSED

What are the top digital trends in 2024?
Which technologies will impact businesses in 2024?
What are the most significant challenges?
What steps should industry participants take to mitigate these challenges?
What is the trend impact in 2024?
What are the growth opportunities in this industry?