Consumer Identity and Access Management, Global, 2024?2029

Consumer Identity and Access Management, Global, 2024‒2029


CIAM is Experiencing Transformational Growth Due to Automation and Data Analytics Intelligence

Frost & Sullivan defines consumer identity and access management (CIAM) as a framework that controls and manages consumer identities, access, and policies across IT infrastructures to protect enterprises from unauthorized and potentially harmful security breaches. CIAM solutions include single sign-on, multi-factor authentication, identity verification, lifecycle management (provisioning, deprovisioning), password management, and compliance management.

In this study, Frost & Sullivan considers CIAM as consumer IAM or the B2C component of customers. In a business environment where cybersecurity remains one of the highest priorities for enterprises, constant regulatory changes, new threats, and the lack of resources accentuate challenges. CIAM is no different as enterprises struggle to maintain a robust security profile given the high complexity, siloes, multiple stakeholders, and lack of compatibility among different systems. The proliferation of devices and non-human identities in the CIAM ecosystem leads to increased complexity. Chief information security officers (CISOs) must be aware of the latest end-user threats and next-generation technology solutions to work seamlessly with other stakeholders in the company in implementing CIAM. Vendors can capitalize on growth opportunities by augmenting their solutions with new business models and capabilities and educating clients about best practices to improve outcomes. Non-human identities, platforms, innovative authentication techniques, and additional capabilities such as identity threat detection and response and IAM resilience and recovery will soon become an important part of a robust CIAM system. The study illustrates successful implementations of CIAM solutions across various verticals and use cases. This report’s geographic coverage is global. The study period is 2023–2029, with 2024 as the base year and 2025–2029 as the forecast period.


  • Transformation in Consumer Identity and Access Management
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the Consumer Identity and Access Management (CIAM) Industry
  • Growth Environment: Consumer Identity and Access Management Ecosystem
    • Scope of Analysis
    • Recent Data Breaches Putting Consumers at Risk
    • Mergers and Acquisitions (M&As) and Funding
    • Segmentation
  • Growth Environment: Companies to Action
    • Competitive Environment
    • Key Competitors
  • Growth Generator: Consumer Identity and Access Management
    • Growth Metrics
    • Growth Drivers
    • Growth Driver Analysis
    • Growth Restraints
    • Growth Restraint Analysis
    • Forecast Considerations
    • Revenue Forecast
    • Revenue Forecast by Region
      • Table CIAM: Revenue Forecast by Region, Global, 2023.2029
    • Revenue Forecast by Industry Vertical
      • Table CIAM: Revenue Forecast by Industry Vertical, Global, 2023.2029
    • Revenue Forecast Analysis
    • Pricing Trends and Forecast Analysis
    • Revenue Share
    • Revenue Share Analysis
  • Growth Generator: North America
    • Growth Metrics
    • Revenue Forecast
    • Revenue Forecast by Industry Vertical
      • Table CIAM: Revenue Forecast by Industry Vertical, North America, 2023.2029
    • Forecast Analysis
  • Growth Generator: Europe
    • Growth Metrics
    • Revenue Forecast
    • Revenue Forecast by Industry Vertical
      • Table CIAM: Revenue Forecast by Industry Vertical, Europe, 2023.2029
    • Forecast Analysis
  • Growth Generator: Asia-Pacific
    • Growth Metrics
    • Revenue Forecast
    • Revenue Forecast by Industry Vertical
      • Table CIAM: Revenue Forecast by Industry Vertical, Asia-Pacific, 2023.2029
    • Forecast Analysis
  • Growth Generator: Latin America
    • Growth Metrics
    • Revenue Forecast
    • Revenue Forecast by Industry Vertical
      • Table CIAM: Revenue Forecast by Industry Vertical, Latin America, 2023.2029
    • Forecast Analysis
  • Growth Generator: Middle East & Africa
    • Growth Metrics
    • Revenue Forecast
    • Revenue Forecast by Industry Vertical
      • Table CIAM: Revenue Forecast by Industry Vertical, Middle East and Africa, 2023.2029
    • Forecast Analysis
  • Insights for CISOs
    • Insights for Chief Information Security Officers (CISOs)¯ Privacy and Consent Management
    • Insights for CISOs¯Passwordless Authentication with Passkeys
    • Insights for CISOs¯Unified Approach to CIAM
    • Insights for CISOs¯GenAI for CIAM
    • Insights for CISOs¯Holistic CIAM to Improve CX
  • Growth Opportunity Universe
    • Growth Opportunity 1: Building on the API Economy
    • Growth Opportunity 2: Passkeys are Important CIAM Components
    • Growth Opportunity 3: Identity Verification
    • Growth Opportunity 4: Decentralized Identity
  • Appendix & Next Steps
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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