Commercial Aviation Premium Economy Seating Growth Opportunities

Commercial Aviation Premium Economy Seating Growth Opportunities

The premium economy seating class was introduced in the 1990s. Essential components are extra seat width, generous recline, and upgraded soft product offerings. Since the gulf between economy and business class prices and services is quite large, the premium economy class is seen as a more affordable solution with sufficient perks.

During the pandemic, air travelers have prioritized hygiene and privacy. Roomier premium economy cabins provide the same respite for these travelers and are in demand. Passengers tend to select the airline offering a premium economy class product based on cost, services or benefits, and other competitive offerings. Airlines analyze flight length and destination characteristics before making key product deployment decisions. Airlines across the globe have incorporated varied popular perks including priority boarding, baggage management, more meal choices, and onboard amenities.

Major seating manufacturers are improving passenger comfort with innovations such as lie-flat seats and lateral seat paddings that have the potential to propel the popularity of premium economy products.

KEY ISSUES ADDRESSED:

What do passengers consider most important when selecting their premium economy itinerary?
What factors influence airlines’ deployment of premium economy-equipped flights?
What are the latest best practices and innovations seen in premium economy cabins?