Cloud Workload Protection Platform (CWPP) Market, Global, 2024–2028

Cloud Workload Protection Platform (CWPP) Market, Global, 2024–2028

CWPP is Experiencing Transformational Growth due to the Increasing Requirements for Runtime Protection and Real-time Threat Detection and Response

Organizations across the world have been migrating to the cloud to facilitate their digital transformation journeys and achieve business goals by growing revenue, improving customer experience and satisfaction, and enhancing operational efficiency. This is evident from the surging adoption of hybrid- and multi-cloud deployments, particularly in North America, Europe, the Middle East, and Africa, and Asia-Pacific, with many organizations adopting diverse cloud environments and mixing public cloud services and on-premises infrastructure.

Simultaneously, there has been a marked increase in cloud-native technologies, with the surge in container workloads running in Kubernetes environments. The shift to these cloud-native technologies has pushed most organizations to move to scalable, agile, and efficient cloud-native architectures, driven by the ability to streamline deployment processes and improve resource utilization.

Cloud and cloud-native technologies are becoming vital for businesses' transformation journeys; they allow companies to reinvent customer experiences, improve processes, and drive growth. With the cloud boom, companies are changing how they build, run, and manage both internal systems and the applications customers use. This means embracing technologies such as infrastructure as code (IaC), serverless computing, containers, and tools to automate software development and deployment (CI/CD).

However, using a combination of cloud environments and these modern technologies, along with the expanding attack surfaces and security operational complexities, presents significant security challenges, as each technology introduces specific security considerations and vulnerabilities.

This situation is creating more opportunities for cloud security technologies, including cloud workload protection platforms (CWPPs), because of the need to secure the workloads and applications running in these cloud environments. CWPPs offer comprehensive visibility and consistent security policies across different platforms, which is crucial for maintaining security without compromising operational flexibility.