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Future Growth Potential Beyond COVID-19
This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints, and the forecast of endpoint revenue and unit shipments until 2027. The report also discusses the trends, forecasts, and market shares for the TDM/IP and USB audio conferencing endpoint sub-segments. Further, the study provides recommendations for vendors in the tabletop audio conferencing endpoint market.
In 2022, the total tabletop audio conferencing endpoint market sales reached $328.4 million, registering a decline of 19.4 percent. The opportunity for the total tabletop audio conferencing endpoints market shrank in 2022 as demand for IP audio devices declined dramatically and USB audio conferencing endpoint sales slowed down. Owing to sluggish demand for TDM/IP endpoints and uncertainty about provisioning tabletop IP audio in meeting rooms among majority of businesses, the total TDM/IP endpoints segment registered a decline of 6.2 percent, reaching $120.0 million in 2022. In 2022, the total USB endpoints segment registered a steep downturn in demand of 25.4 percent, dropping to $208.3 million for the year due to market saturation.
The market’s revenue opportunity is increasingly shifting towards USB audio devices. Driven by remote working trends, there will be a slow but steady demand for personal USB audio endpoints over the forecast period. Personal USB tabletop audio device sales declined in 2022, as the sales was maximized in 2020-21 leveraging the remote working norm. Personal USB audio device demand will recover from 2024 when replacement of units and repurchases occur. The group USB audio device segment is also gaining traction in meeting rooms as a part of stand-alone audio devices and A/V kits. This segment is experiencing a slew of new product launches that range from low-price to premium endpoints. On the other hand, the IP endpoint segment is expected to see a gradual recovery on account of enterprises' return to office initiatives. However, user preference for USB wall-mount bars over IP tabletop audio devices in meeting spaces will make it difficult for IP audio conferencing endpoint sales to return to pre-COVID-19 levels.
- Strategic Imperatives
- Why is it Increasingly Difficult to Grow
- The Strategic Imperative 8™
- The Impact of the Top 3 Strategic Imperatives on Tabletop Audio Conferencing Endpoint Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
- Growth Opportunity Analysis
- Scope of Analysis
- Segmentation
- Market Segmentation, Definition, and Examples
- Segmentation—Stand-alone Audio versus Modular A/V Kits
- Key Questions this Study will Answer
- Executive Summary
- Key Competitors
- Growth Metrics
- Forecast Assumptions
- Revenue and Unit Shipment Forecast
- Revenue Forecast by Product
- Unit Shipment Forecast by Product
- Forecast Analysis
- Percent Revenue Forecast by Product
- Percent Unit Shipment Forecast by Product
- Revenue Forecast by Region
- Percent Revenue Forecast by Region
- Revenue Forecast Analysis by Region
- Competitive Environment
- Revenue Share
- Growth Opportunity Analysis—TDM/IP Endpoints
- Growth Metrics
- Growth Drivers
- Growth Restraints
- Revenue and Unit Shipment Forecast
- Pricing Forecast
- Revenue Forecast Analysis
- Revenue Forecast Analysis (continued)
- Revenue Share
- Growth Opportunity Analysis—USB Endpoints
- Growth Metrics
- Growth Drivers
- Growth Restraints
- Revenue and Unit Shipment Forecast
- Unit Shipment Forecast by Product
- Percent Unit Shipment Forecast by Product
- Pricing Forecast
- Revenue Forecast Analysis
- Revenue Forecast Analysis (continued)
- Revenue Share
- Growth Opportunity Universe
- Growth Opportunity 1: Effective Pricing Strategies as Means to Combat Saturation in the Personal USB Tabletop Audio Segment
- Growth Opportunity 1: Effective Pricing Strategies as Means to Combat Saturation in the Personal USB Tabletop Audio Segment (continued)
- Growth Opportunity 2: Speakerphone+Dock/Hub Functionality – New Product Development to Combat Market Saturation in USB
- Growth Opportunity 2: Speakerphone+Dock/Hub Functionality – New Product Development to Combat Market Saturation in USB (continued)
- Growth Opportunity 3: Creative Marketing and Innovative Sales Strategies to Combat Market Saturation in USB
- Growth Opportunity 3: Creative Marketing and Innovative Sales Strategies to Combat Market Saturation in USB (continued)
- Growth Opportunity 4: Meeting Room Transformation
- Growth Opportunity 4: Meeting Room Transformation (continued)
- Growth Opportunity 5: Opportunities by Business Size & Vertical
- Growth Opportunity 5: Opportunities by Business Size & Vertical (continued)
- End User Surveys
- UCC End User Survey
- UCC End User Survey(continued)
- Next Steps
- Your Next Steps
- Why Frost, Why Now?
- List of Exhibits
- List of Exhibits (continued)
- Legal Disclaimer
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