Category Management: Class 1–3 Wiper Blades Aftermarket in North America

Category Management: Class 1–3 Wiper Blades Aftermarket in North America

The North American class 1–3 wiper blades aftermarket is experiencing a major shift in demand from conventional to beam product types. This change offers significant growth potential for suppliers that can properly position their products with distributors and consumers. Frost & Sullivan expects total revenue in the wiper blades aftermarket to rise from approximately $893.6 million in 2021 to an estimated $1.34 billion in 2028. Growth rates will be driven mainly by the beam blades segment. The new wiper blades automakers introduced during the last decade strongly affect product sales in the aftermarket, including replacement products. Wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need.

Frost & Sullivan bases its analysis of the North American class–3 wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research on wiper blades to help identify recent trends.