Benchmarking of OEMs' Mobility Strategies

Benchmarking of OEMs' Mobility Strategies

People are moving away from car ownership to usership models. As cost of ownership and cities' push for sustainable modes increase, the uptake of alternative mobility modes will also rise.

Cities are framing regulations to promote the use of shared mobility modes. With car ownership set to decrease, OEMs are looking at expanding the relevance of their service lines and exerting greater control over the customer value chain. From supplying vehicles for shared mobility to operating shared service and offering aftermarket and fleet management services, OEMs are expanding their capabilities. Mergers, acquisitions, portfolio expansions, and product development and manufacturing capabilities will create new entry barriers over the next 5 years. The OEM approach to future mobility products and services is based on their capability to offer fully connected, automated, and digital experiences over 5 to 8 years.

This research service aims to understand the global presence of OEMs in shared mobility (products and services) and to explore new opportunities for growth. The study offers top-level analysis of various automakers and benchmarks their mobility solutions. Mercedes Benz, BMW, Stellantis, Renault Group, Volkswagen(Skoda, SEAT, and Porsche), Nissan Group, General Motors, Toyota Group, Volvo Group, Honda Group, Hyundai (Kia), and Ford Group are some of the OEMs covered here. Mobility services include carsharing, ride-hailing, flexible leasing and subscription, demand-responsive transit, micromobility sharing, ridesharing, parking, charging, and autonomous shared (shuttle and robotaxi) solutions.

KEY CONCLUSION

1. Cities are proactively addressing post-pandemic changes in mobility patterns but would like to retain the best of such change; this will drive the uptake of shared and connected mobility modes
2. OEMs can leverage these platforms to bring their own vehicles into the fleet, which offers mobility operators certain benefits, in terms of operating cost.
3. Though the primary design focus of purpose-built vehicles is sharing space, it will move to address demand from passenger/goods transport and autonomous mobility.