US Automotive In-vehicle Navigation Growth Opportunities
The US automotive in-vehicle navigation market is converging. Numerous technological developments, such as cloud computing and AI/ML capabilities, have created numerous new use cases. These opportunities include the integration of augmented reality in head-up display (AR HUD), HD mapping and sensor analysis for ADAS, and personalized services to elevate the in-car user experience.
This study offers an overview of in-vehicle navigation systems (on-board navigation, hybrid navigation, cloud navigation, smartphone navigation) and an analysis of the overall market. Analysis includes an overview of manufacturers’ offerings in terms of their factory-fitted navigation systems, map update availability, costs for customer, and system limitations. This research also includes market penetration forecasts (2022–2028) across the in-vehicle navigation segments based on OEM partnerships and investments in cloud and technology providers.
The US in-vehicle navigation market offers numerous opportunities not only to automakers, cloud platform providers, and map suppliers, but also for Tier I suppliers in ADAS industry players.
- Strategic Imperatives
- Why Is It Increasingly Difficult To Grow?
- The Strategic Imperative 8™
- The Impact of the Top Three Strategic Imperatives on the Automotive In-vehicle navigation Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
- Research Summary
- Market Segmentation
- Key Navigation Features Overview
- Overview of Key trends across In-vehicle Navigation Systems
- OEM Profile—Navigation System Overview
- In-car Navigation Trends
- AR HUD Navigation Features in Connected Cloud Platforms
- Sensor Data Analytics Built Out of Hybrid Navigation Systems
- Map-as-a-service for Limitless Service Access
- AI/ML Aids Multiple Use Cases for Hybrid/Cloud Navigation Services
- Growth Opportunity Analysis, Automotive In-vehicle Navigation Market
- Automotive In-vehicle Navigation Market Overview
- Market Segmentation
- Key Competitors
- Growth Drivers
- Growth Restraints
- Key Growth Metrics
- Revenue and Unit Shipment Forecast
- Table Automotive In-vehicle Navigation Market: Revenue and Unit Shipment Forecast—Factory Fitted Navigation, US, 2021–2028
- Growth Opportunity Analysis, Smartphone Navigation
- Introduction to Smartphone Navigation
- Manufacturer Scenario for Smartphone Navigation
- Technology Limitations for Smartphone Navigation
- Growth Opportunity Analysis, On-board Navigation
- Introduction to On-board Navigation
- Market Manufacturer Scenario for On-board Navigation
- Technology Limitations for On-Board navigation
- Growth Opportunity Analysis, Hybrid Navigation
- Introduction to Hybrid Navigation
- Market Manufacturer Scenario for Hybrid Navigation
- In-car Commerce in Hybrid Navigation
- Customer Pricing, Hybrid Navigation
- Technology Limitations for Hybrid Navigation
- Growth Opportunity Analysis, Cloud Navigation
- Introduction to Cloud Navigation
- Market Manufacturer Scenario
- Cloud-based In-car Commerce
- Customer Pricing, Cloud Navigation
- Technology Limitations for Cloud Navigation
- Market Forecast
- Forecast Assumptions
- Revenue and Unit Shipment Forecast
- Table Automotive In-vehicle Navigation Market: Revenue and Unit Shipment Forecast—Factory Fitted Navigation, US, 2021–2028
- Revenue Forecast by Technology—Factory Fitted Navigation
- Table Automotive In-vehicle Navigation Market: Revenue Forecast by Technology—Factory Fitted Navigation, US, 2021–2028
- Unit Shipment Forecast by Technology
- Table Automotive In-vehicle Navigation Market: Unit Shipment Forecast by Technology, US, 2021–2028
- Revenue and Unit Shipment Forecast Analysis, In-vehicle Navigation
- Production Forecast by Technology
- Pricing Trends and Forecast Analysis, Automotive In-vehicle Navigation Market
- Competitive Environment, Automotive In-vehicle Navigation Market
- Key Growth Metrics, Smartphone Navigation
- Unit Shipment Forecast, Smartphone Navigation
- Table Smart Phone Navigation Segment: Unit Shipment Forecast, US, 2021–2028
- Revenue and Unit Shipment Forecast Analysis, Smartphone Navigation
- Key Growth Metrics, On-board Navigation
- Revenue and Unit Shipment Forecast, On-board Navigation
- Table On-Board Navigation Segment: Revenue and Unit Shipment Forecast, US, 2021–2028
- Revenue and Unit Shipment Forecast Analysis, On-board Navigation
- Key Growth Metrics, Hybrid Navigation
- Revenue and Unit Shipment Forecast, Hybrid Navigation
- Table Hybrid Navigation Segment: Revenue and Unit Shipment Forecast, US, 2021–2028
- Revenue and Unit Shipment Forecast Analysis, Hybrid Navigation
- Key Growth Metrics, Cloud Navigation
- Revenue and Unit Shipment Forecast, Cloud Navigation
- Table Cloud Navigation Segment: Revenue and Unit Shipment Forecast, US, 2021–2028
- Revenue and Unit Shipment Forecast Analysis, Cloud Navigation
- Case Studies—OEMS & Map Suppliers
- Volkswagen CARIAD
- TomTom’s In-Car hybrid navigation
- HERE’s Software-as-a-service Mapping Navigation
- Growth Opportunity Universe
- Growth Opportunity 1—Connected Navigation, an Opportunity for Enriching User Experience
- Growth Opportunity 2—Progression Towards Cloud Navigation Services Leads to Data for ADAS Use Cases
- Growth Opportunity 3—Monetize Digital Data to Suit Changing Customer Navigation Demand
- Next Steps
- Your Next Steps
- Why Frost, Why Now?
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