Asia-Pacific Web Application Firewall Solutions Growth Opportunities

Asia-Pacific Web Application Firewall Solutions Growth Opportunities

Stringent Regulatory Requirements for Data Security and Privacy Compliance Drives the Future Growth Potential of WAF

Today’s business is heavily relying on the web and web applications for better customer engagement and improved operations. As the customer-facing or internal applications often contain valuable information, including customer data or sensitive financial information, the web applications constantly being a prime target for attackers. The surge of web traffics, and the rise of Internet of Things (IoT) device usage have led to an unprecedented growth of web-based attacks. Organizations are faced with massive risks with their web applications given that the threat landscape continues to evolve through new attack vectors. The strong adoption of cloud, growing complexity of applications with APIs, microservices and serverless functions have also expanded the application attack surface, posing greater challenges for traditional signature-based WAF solutions to identify and block new threats. Considering the fast-evolving threat landscape and the growing sophisticated web-based attacks, web application firewalls (WAF) continues to evolve to provide enhanced protection in the modern software development in face of the dynamic nature of websites/ applications. Organizations increasingly seek for a holistic application security offering over point security solutions for an effective and robust application security strategy. This research service provides insights into the Asia Pacific web application firewall (WAF) market by verticals, horizontals, and deployment types. It also provides regional breakdowns for ANZ, ASEAN, Greater China (GCR), India, Japan, and South Korea. The study analyzes the factors driving and restraining the adoption of WAF solutions, forecast analysis, pricing trend, competitive landscape regional trends, and insights for Chief Information Security Officers (CISO). It also identifies the growth opportunities emerging from the changes in this market for stakeholders and market players to leverage. The base year is 2022, and the forecast period is 2023–2027.

Today’s businesses heavily rely on the web and web applications for better customer engagement and improved operations. As customer-facing or internal applications often contain valuable information, including customer data or sensitive financial information, these web applications are a constant target for attackers. The surge of web traffic and the rise of Internet of Things (IoT) usage have led to an unprecedented number of web-based attacks. Organizations face massive risks to their web applications, as the threat landscape evolves and malicious actors find new attack vectors. The strong adoption of cloud services, the growing complexity of applications with APIs, microservices, and serverless functions have also expanded the application attack surface, posing greater challenges for traditional signature-based web application firewall (WAF) solutions to identify and block new threats. Considering the fast-evolving threat landscape and the increasing sophistication of web-based attacks, WAF evolves to provide enhanced protection in modern software development, adapting to the dynamic nature of websites and applications. Organizations need and search for a holistic application security offering over point security solutions for an effective and robust application security strategy.

This Frost & Sullivan research service provides insights into the Asia-Pacific WAF market by verticals, horizontals, and deployment types; regional breakdowns for Australia and New Zealand, South-east Asian nations (ASEAN), Greater China, India, Japan, and South Korea. The report analyzes the factors driving and restraining the adoption of WAF solutions, forecast analysis, pricing trends, competitive landscape regional trends, and provides insights for chief information security officers (CISOs). Finally, this study identifies growth opportunities emerging from the market’s dynamics for stakeholders and players to leverage. The base year is 2022, and the forecast period is 2023–2027.