ADAS and AD Sensor Suite Strategies, Europe, 2024–2030

ADAS and AD Sensor Suite Strategies, Europe, 2024–2030

OEMs Strategies Will Drive Transformational Growth by Using LiDAR as a Primary Sensor with Cameras and Imaging Radar to Meet the Rise of Eyes-off Driving

The global automotive industry is going through a transformation with the convergence of the connected, autonomous, shared, and electric (CASE) trends. Connectivity and autonomous driving (AD) features are leading this transformation. Globally, OEMs are looking to introduce various advanced driver assistance system (ADAS) features ranging from L0 to L2+. The European market is at the forefront of innovation and advancements in the ADAS space, with features such as automatic emergency braking (AEB) mandated across the European Union.

Increasing levels of autonomy create a need for more sensors in passenger vehicles. OEMs are looking to provide more value for money options to consumers by bundling multiple ADAS functions using the same hardware.

OEMs are also want to leverage favorable regulations and technological advancements to provide eyes-off driving in flagship and premium models.

This study investigates the sensor suite strategies of European OEMs that enable ADAS and AD.

Key Issues Addressed

What types of sensors are OEMs looking to employ?
What are they key ADAS and AD offerings from different OEMs?
What are the different types of partnerships OEMs and their tier suppliers cultivate?
What is the expected demand for multiple sensors among different OEMs?