US Vinyl Siding

US Vinyl Siding

Demand for vinyl siding in the US is projected to increase 1.6% per year to 25.8 million squares in 2025, valued at $1.8 billion. Gains will be supported by an increase, primarily in the early part of the forecast period, in new housing construction and home renovation, which accounts for nearly all demand for vinyl siding. Demand will also be bolstered by the introduction of higher quality vinyl siding in new styles that mimic the look of more expensive materials but at a lower cost.

However, vinyl will continue to face significant competition from materials – most notably fiber cement – with greater durability that have distinctive aesthetics.

Product Improvements Allow Vinyl to Avert Further Share Losses & Remain Leading Material

Vinyl has long been the most commonly used siding material in the US, particularly in the Northeast and Midwest regions, and is expected to retain that leading position based mainly on its low cost and ready availability. However, other materials – primarily fiber cement – continue to erode the market base for vinyl siding, in part because many consumers are looking for ways to differentiate the appearance of their homes and to improve the curb appeal through installation of siding that looks more natural than vinyl.

In order to maintain relevance in the midst of these design trends, vinyl siding manufacturers continue to improve the appearance of these products. Additionally, they can benefit from marketing their products in new ways that appeal to design trends that call for unique aesthetics. For example, they can promote installation of vinyl products as vertical (rather than horizontal) panels to provide visual contrast and a more high-end look.

Residential Renovation Continues to Drive US Vinyl Siding Market

The residential renovation market accounted for 64% of vinyl siding demand in 2020 and is projected to remain the dominant market application through 2025. The renovation market is primarily supported by the large stock of vinyl siding in the US, as homeowners often

Scope

This study analyzes US demand for vinyl siding by market (residential and commercial), application (new and renovation). Residential coverage includes demand by housing type (single-family, multifamily, and manufactured housing.) Demand for siding is also broken out for US geographic regions and subregions. Historical data (2010, 2015, and 2020) and forecasts for 2025 and 2030 are presented for vinyl siding demand in current US dollars (including inflation) and in squares.