US Sustainability in Packaging

Pandemic Accelerates Expansion of Private Sustainability Targets While Public Efforts Slow

The COVID-19 pandemic has been a backdrop for expansion of private sector sustainability targets, even as the pandemic has caused public sector efforts to slow somewhat. These efforts have been most pronounced in the food, beverage, and consumer markets, with major packaging firms as well as end users – including Nestlé, Keurig Dr Pepper, PepsiCo, and L’Oréal – announcing aggressive new goals for packaging sustainability and introducing packaging solutions to meet established ones. Sustainability efforts have also grown in the e-commerce market. For instance, in 2021, major shipping concerns in Europe launched reusable e-commerce packaging solutions that could translate to the US market.

Pledging to Cut Virgin Plastics, Packaging End Users Look to Paper, Bioplastic, & Molded Fiber

Reducing use of virgin plastics is a key goal of packaging sustainability efforts, and leading US packaging suppliers including Amcor and Berry Global are showing dedication to these trends by participating in the Ellen MacArthur Foundation New Plastics Economy Global Commitment and similar pledges. While some companies are exploring ways to fulfill such pledges by making plastic more eco-friendly – such as by improving recyclability or increasing use of recycled content – others are looking to shift away from conventional plastics altogether, changes that benefit materials that are perceived as more sustainable, including paper, bioplastics, and molded fiber. Though often higher cost and lower performance than plastics, these materials are increasingly the focus of product development efforts. A number of promising introductions have occurred in recent years, including Sonoco Products’ Natrellis molded sugarcane, PABOCO’s paper bottles, and Danimer Scientific’s Nodax PHA bioplastic resin for use in packaging.

Metal & Glass Also Benefit from Interest in Reusable Packaging

Reusable packaging programs are of increasing interest as a means to meet corporate source-reduction goals and provide consumers with further sustainable packaging options. Most reusable packaging is made from metal, glass, or other durable materials that do not quickly degrade under use and cleaning. Though generally higher in cost and heavier in weight (which makes shipping less energy efficient), metal and glass packaging are highly recyclable and reusable, boosting their environmental profile when they exit circulation in reusable packaging programs.