Surface Disinfectant Wipes


Attention: There is an updated edition available for this report.

Surface Disinfectant Wipes with COVID-19 Market Impact Analysis

US demand for surface disinfectant wipes is forecast to grow 4.0% per year to $490 million in 2024. Gains will be supported by increasing adoption of surface disinfectant wipes in households and variety of commercial and industrial settings as a result of the growing concern for potential bacterial and viral contamination.

This study covers the US market for surface disinfectant wipes by market. The study presents market share, competitive analysis, pricing trends, and the impact of the COVID-19 pandemic. Additionally, the study includes consumer survey data and retail level demand and retail level market share analysis.

Markets for surface disinfection wipes include:
Household surface disinfectant wipes
Healthcare surface disinfectant wipes
Foodservice surface disinfectant wipes
Other markets for surface disinfectant wipes

Scope of the Report
This report covers the scope, size, and growth of the US surface disinfectant wipe market including key trends in market segmentation. Historical data are provided for 2004, 2009, and 2014 with forecasts for 2019 and 2024, with year by year historical market volatility also addressed. The impact of the COVID-19 pandemic as well estimates for 2020 are also provided. Data are provided in both volume and dollar value. The study includes an analysis of the industry key players and their market shares. The study also presents consumer survey data and analysis of the retail market for surface disinfectant wipes.


  • Executive Summary
    • Table Figure 1-1 | Key Findings in the Surface Disinfectant Wipes Market
  • Factors Impacting Demand
    • COVID-19 Pandemic
      • Virus Trends
        • Table Figure 2-1 | Number of Confirmed COVID-19 Cases by Region & Country
      • Impact on Economy
        • Table Figure 2-2 | Economic Indicators: Annual Percent Change, 2020 – 2023
      • Impact on Surface Disinfectant Wipes Demand
    • Demographic Trends
      • Table Figure 2-3 | Surface Cleaning Wipes Purchases in Past 12 Months by Gender, Presence of Children, & Age Group, 2020
    • Sustainability
    • Private Label Premiumization & Diversification
    • Wipes Regulations
    • Pricing Trends
      • Table Figure 2-4 | Average Surface Disinfectant Wipes Price, 2009 – 2024
  • Consumer Insights
    • Retail Demand
      • Table Figure 3-1 | Surface Disinfectant Wipes Retail Demand, 2009 – 2024
      • Table Figure 3-2 | Surface Disinfectant Wipes Retail Level Market Share, 2019
    • Any Surface Cleaning Wipes Purchase in the Past 12 Months
      • Gender & Presence of Children
        • Table "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Gender & Family Structure, 2019 vs. 2020
        • Table Figure 3-3 | Surface Cleaning Wipes Purchase Trends: 2019 vs. 2020
      • Income
        • Table Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020
        • Table Figure 3-4 | Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020
    • Multiple Surface Cleaning Wipes Purchases in Last 12 Months
      • Gender & Presence of Children
        • Table Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020
        • Table Figure 3-5 | Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020
      • Income
        • Table Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020
        • Table Figure 3-6 | Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020
  • Markets
    • Historical Market Trends
      • Table Figure 4-1 | Surface Disinfectant Wipes Demand, 2000 – 2019
    • Demand by Market
      • Table Surface Disinfectant Wipes Demand, 2009 – 2024
      • Table Figure 4-2 | Surface Disinfectant Wipes Demand, 2009 – 2020
    • Household Surface Disinfectant Wipes
      • Table Household Surface Disinfectant Wipes Demand, 2009 – 2024
      • Table Figure 4-3 | Household Surface Disinfectant Wipes Demand, 2009 – 2020
    • Healthcare Surface Disinfectant Wipes
      • Table Healthcare Surface Disinfectant Wipes Demand, 2009 – 2024
      • Table Figure 4-4 | Healthcare Surface Disinfectant Wipes Demand, 2009 – 2020
    • Foodservice Surface Disinfectant Wipes
      • Table Foodservice Surface Disinfectant Wipes Demand, 2009 – 2024
      • Table Figure 4-5 | Foodservice Surface Disinfectant Wipes Demand, 2009 – 2020
    • Other Markets
      • Table Surface Disinfectant Wipes Demand in Other Markets, 2009 – 2024
      • Table Figure 4-6 | Surface Disinfectant Wipes Demand in Other Markets, 2009 – 2020
      • Table Figure 4-7 | Short vs. Long-Term Impact of COVID-19 on Surface Disinfectant Wipes in Other Markets
  • Competitive Analysis
    • Key Suppliers
      • Table Figure 5-1 | Surface Disinfectant Wipes Converters' Level Market Share, 2019
    • Supply Chain Challenges Due to COVID-19 Pandemic
    • Competitive Strategies
      • New Product Development
      • Low-Cost Position
      • Product Placement
      • Market Segmentation
      • Cooperative Agreements
        • Table Selected Cooperative Agreements
  • Appendix
    • Scope
      • Table Relevant Industry Codes
      • Table Relevant HS Codes
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2009 – 2024
        • Table Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average
      • Demographic Trends
        • Table Population & Households, 2009 – 2024
        • Table Figure 6-2 | Annual Population Growth, 2004 – 2019
      • Housing Stock
        • Table Housing Stock by Type, 2009 – 2024
        • Table Figure 6-3 | Housing Stock by Year of Construction, 2019
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2009 – 2024
      • Manufacturers' Shipments
        • Table Manufacturers' Shipments, 2009 – 2024

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